In Q2 2014, LinkedIn introduced Sponsored Updates via five partners, including Social.com. Sponsored Updates are a way to advertise to highly valuable audiences directly in the LinkedIn feed. In Q3, LinkedIn added Direct Sponsored Content, the ability to create Sponsored Updates that appear to...
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Facebook’s optimization algorithm has greater potential for optimal advertising performance when it has either a broader audience or broad placement options. In the case of the desktop or mobile news feeds, advertisers can either target multiple ad placements at once and let Facebook optimize how...
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Mobile app install ads on social media have continued to get more expensive at a constant rate, reaching their highest level yet in Q3 2014, at a cost-per-install (CPI) of $3.20 globally, and $3.39 in the United States and €4.98 in Europe.
The decrease in click-through-rate (CTR) is matched...
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In Q1 2013, there were 374M mobile daily active users (DAU) on Facebook. By Q3 2014, there were 703M, an increase of 65%. Mobile monthly active users (MAU) increased by 50% in the same time.
These mobile growth numbers far outpace the overall growth rate for Facebook, and the percentage of...
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Black Friday marks the official start of deep discounts and the holiday shopping period for U.S. consumers, coupled with the increasing importance of Cyber Monday, which this year produced a record $2.04 billion in online sales, according to Comscore. The holiday shopping period has been moving...
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Today at Dreamforce, Social.com showed the power of targeting individual people on Facebook using two different methods:
1) Importing a group of customers directly to Facebook via Social.com using email address, user ID, or phone number as a new Custom Audience or Lookalike Audience
2) Using...
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And the future is now. Mobile adoption has exploded and shows no signs of slowing down. It's amazing how quickly people are switching from desktops and laptops to mobile for both their personal lives. And as Salesforce CEO Marc Benioff showed during the Connections opening keynote, they are...
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