The modern experience of watching a television screen is intrinsically tied to using a second screen as well -- the screen of a smartphone. In fact, 84% of smartphone and tablet users say they use their devices while watching TV, and over one million people in the United States turn to Twitter as...
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Salesforce has aggregated and analyzed all the advertising spend through our advertising platform (Social.com) from April 2015 to June 2015. In this post, we provide key highlights of the analysis; a deeper dive into the data, including performance metrics by country and industry, are in our full...
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Bring the power of your CRM to your advertising
Advertising based on your own first-party customer data (or CRM data) and how your customers already engage with your brands is one of the most powerful ways to advertise today. Facebook Custom Audiences is one of the most powerful ways to leverage...
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Email marketers face a number of challenges today that advertising can help with, including the need to:
Grow your email subscribers list. You are always working to grow your email subscribers, because every new subscriber is a potential revenue opportunity.
Reengage your unengaged subscribers....
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The biggest time of the year is fast approaching for marketers and advertisers - In the United States alone, $616 billion will be spent on shopping for the winter holidays, according to the National Retail Federation.
We recently published a list of ways that Email Marketers must already be...
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We’re excited to be part of the Instagram advertising rollout, and wanted to share some key stats about the platform in advance of a webinar we’re doing Wednesday October 28th (sign up here).
Instagram’s growth over the past several years has been absolutely meteoric. It had just 50 million monthly...
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There have been three major innovations in the history of digital advertising:
The modern banner ad and display ads, started by Hotwired then DoubleClick
Search advertising, based on keywords, led by Google and Yahoo
Identity-based advertising, led by Facebook
Additionally, the digital...
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This week, we show how your peers are extremely excited to get started advertising on Instagram, how you can reach more Millennials and Hispanics on Facebook than with TV, and how the growth of digital advertising is accelerating much faster than the growth of TV ads.
Advertising Age just asked US...
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Your customers on Facebook and Twitter no longer occasionally consume video content, or using video content as an afterthought. In fact, your customers are now consuming video as a primary reason to use these platforms.
While TV is still the way people consume the most video, in the United States,...
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