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Rob Garf
Rob Garf is VP of Industry Strategy and Insights and the Chair of the Client Advisory Board for Retail at Salesforce. With 25 years of global retail experience as a practitioner (Lids, Marshalls, Hit or Miss), an industry analyst (AMR Research), a strategy consultant (IBM), and a software leader (Salesforce), he is no stranger to the industry and the challenges retailers face. His team currently develops industry research and advises senior executives globally on unified engagement strategies. Rob is also a frequent industry speaker and a member of NRF’s Digital Council.
Thanksgiving weekend shopping used to be about waiting outside stores for Black Friday stampedes to begin. This year, shoppers didn't wait — they shopped online all week, with purchases peaking right after Thanksgiving dinner, Salesforce data shows. For the first time, mobile dominated online...
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Welcome to our fourth annual Salesforce Predicts series, where our global subject matter experts predict where retail and commerce are headed in 2019.
Despite some pockets of softness, underlying retail growth is strong. In fact, it’s rocking, having notched total year-over-year growth every...
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I spent my formative years — both in childhood and the early days of my career — in brick-and-mortar stores. I’m clearly passionate, if not a bit biased, about the role that physical stores play in attracting both customer attention and dollars. With 90% of retail revenue still coming from stores,...
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Shoppers across the U.S. are now eagerly awaiting packages purchased on "Prime Day," Amazon's self-made, 36-hour shopping holiday that started at 3:00 PM EST on July 16 and ran straight through the stroke of midnight on July 17. We made a few predictions and now are ready to follow-up...
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Over the next few days, shoppers across the US will eagerly await packages as a result of Prime Day, Amazon’s manufactured shopping holiday that ran for 36 hours from 3:00 PM EST on July 16 to July 17. We follow up our predictions from last week with the following analysis....
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What you can expect from Amazon Prime Day 2018: This manufactured holiday will bring riches not only to Amazon, but also for other brands willing and prepared to ride the wave....
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The concept of ‘consumer experience’ has been such a hot topic of conversation for so long, you’d think that every brand is prioritizing customer-centricity and succeeding by delivering superior experiences.
But you’d be wrong.
In today’s shopping climate, retailers and brand leaders seem to...
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The concept of ‘consumer experience’ has been such a hot topic of conversation for so long, you’d think that every brand is prioritizing customer-centricity and succeeding by delivering superior experiences. But you’d be wrong....
Read More
