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Rob Garf
Rob Garf is VP of Industry Strategy and Insights and the Chair of the Client Advisory Board for Retail at Salesforce. With 25 years of global retail experience as a practitioner (Lids, Marshalls, Hit or Miss), an industry analyst (AMR Research), a strategy consultant (IBM), and a software leader (Salesforce), he is no stranger to the industry and the challenges retailers face. His team currently develops industry research and advises senior executives globally on unified engagement strategies. Rob is also a frequent industry speaker and a member of NRF’s Digital Council.
New research from Deloitte and Salesforce reveals that the majority of brands say consumer experience—the sum of all the interactions consumers have with a company’s products, services, and brand across touch points—is the singular competitive differentiator today. But despite its strategic priority, consumer experience generally remains overpromised and underdelivered....
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At the 2018 NRF Big Show, we spoke with Deloitte Consulting’s Chief Innovation Officer, who says that despite the strong holiday shopping season, retailers should not be taking a victory lap. Find out why....
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Welcome to our third annual Salesforce Predicts series, where our global thought leaders and subject matter experts, who live on the front lines of retail, leverage their expertise and experience to predict what retail and commerce will look like in the coming year....
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While retailers have been in the throes of holiday planning for months, most consumers haven’t even begun to think about holiday shopping. But when they do, they’ll have a lot to think about - much more than finding the perfect gift. Where, when and how should they shop to avoid the holiday...
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Amazon wasn’t the only beneficiary of Prime Day. According to Salesforce Commerce Cloud’s Shopping Index, digital commerce grew 44% year-over-year on Prime Day for all retailers. To put that in perspective, this is exactly two times the growth that North American retailers experienced in Q2 of this year....
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Jeff Fromm wrote the book (actually two of them) on Millennials, a huge and influential group of consumers. He says that any brand that makes themselves radically easy to use has an opportunity to create extraordinary value....
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Read this enlightening Q&A with Jill Standish, Senior Managing Director of Retail at Accenture, and a partner with Commerce Cloud on a recent report on organizational transformation....
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The idea that retailers need to put the customer at the center of their activities – being “customer-centric” in industry parlance – has been around for years. But what does it really mean? And is anybody really doing it well?...
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Finding growth in an era of unprecedented disruption is, to say the least, challenging. A new survey of C-level retail executives by the Economist Intelligence Unit reveals impediments to growth, as well as where leading retailers are finding opportunities....
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