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Rob Garf
Rob Garf is VP of Industry Strategy and Insights and the Chair of the Client Advisory Board for Retail at Salesforce. With 25 years of global retail experience as a practitioner (Lids, Marshalls, Hit or Miss), an industry analyst (AMR Research), a strategy consultant (IBM), and a software leader (Salesforce), he is no stranger to the industry and the challenges retailers face. His team currently develops industry research and advises senior executives globally on unified engagement strategies. Rob is also a frequent industry speaker and a member of NRF’s Digital Council.
We're introducing a series to understand how people in retail can reimagine the retail experience. Becoming Retail will show you how retail leaders embrace the six types of Retail Leadership Principles...
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This is a defining moment in retail. With COVID-19 creating a national emergency in the United States, the majority of Americans are sheltering in place. The result is a massive spike in demand for groceries and other household essentials alongside widespread concerns about safety from both...
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This is an exciting time for retail. Over the last 20 years, shopping has evolved to a point where digital is in every interaction, creating incredible opportunities to drive consumer engagement that is personalized, seamless, and convenient.
Retailers have worked hard amid this disruption to...
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They don’t call NRF 2020 retail’s Big Show for nothing, and this year’s Big Apple event was just as visionary as it’s always been.
Retail continues to evolve, and it certainly isn’t getting less complex. In fact, 7.7 billion people are touched by retail today, with 26 trillion in global...
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It’s time retail put itself out there. Where exactly? Well, anywhere your customers are. We call this shift — from pulling shoppers into the four walls of your store to meeting your customers on the apps, sites, and spaces they already frequent — shopping at the edge. We explored this new retail...
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Welcome to our fifth annual Salesforce Predicts series, where our global subject matter experts predict where retail and commerce are headed in 2020.
Allow me to kick this predictions thing off. If you know anything about me, you know that I love talking about the concept of “shopping at the edge”...
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It’s official – we’re just a few weeks out from Cyber Week. As we get closer, I hope you feel prepared for the arrival of holiday shoppers. I’m personally excited to see how brands pull out all the stops to deliver the best experiences that create lasting relationships this holiday season.
If...
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Why are some retailers thriving while others are closing for good? The most innovative retailers watch shoppers’ evolving preferences and behaviors — and evolve along with them.
Based on Salesforce’s broadest consumer study to date, the third edition of the Connected Shoppers Report reveals...
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