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Rob Garf
Rob Garf is VP of Industry Strategy and Insights and the Chair of the Client Advisory Board for Retail at Salesforce. With 25 years of global retail experience as a practitioner (Lids, Marshalls, Hit or Miss), an industry analyst (AMR Research), a strategy consultant (IBM), and a software leader (Salesforce), he is no stranger to the industry and the challenges retailers face. His team currently develops industry research and advises senior executives globally on unified engagement strategies. Rob is also a frequent industry speaker and a member of NRF’s Digital Council.
Amazon Prime Day has turned into a 48-hour shopping extravaganza — wielding significant retail influence both before and after the actual event. Prime Day has become Prime Week in the same fashion that Cyber Monday has turned into Cyber Week. Case in point: Amazon reported that Prime Day 2019...
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Move over, summer solstice. Prime Day is officially the longest day of the year, with Amazon’s annual shopping holiday scheduled to last a record 48 hours in 2019. With retailers competing by offering their own deals on the platform across apparel, tech, beauty, home, and beyond, Prime Day is set...
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More than 12,000 Trailblazers gathered in Chicago for the digital marketing, commerce, and customer service event of the year: Connections ‘19. With over 500 keynotes and breakout sessions, it’s easy to feel like you missed out. To ease your FOMO, here are four of the most fascinating retail and...
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I recently had the opportunity and privilege to attend NRFtech 2019 in San Francisco. It's an annual event comprised of primarily retail technology leaders who convene to network, learn, and be inspired. I've been part of this community for more than 15 years — going back to my days at AMR Research...
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The days of merely pulling consumers within the four walls of a brand’s physical and digital properties are over. Retail today is as much about pushing brands to consumers in the places where they spend the most time — on apps, messaging platforms, social media, smart speakers, and...
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Shopping has ceased to be defined by the boundaries of brick-and-mortar. Consumers expect brands to meet them wherever they are, offering an experience tailored to their individual needs across the entire shopping journey. Retail and consumer goods marketers are on the front lines of creating those...
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It’s an apocalypse no more. This year’s National Retail Federation Big Show in the Big Apple proved that retail is in an evolutionary period. Digital transformation remains on retailers’ minds as the anchor to a ubiquitous shopping experience. Retailers now want to think and act like software...
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On Cyber Monday, average online discounts hit 31% – the highest all year – and those deals came with free shipping 84% of the time, Salesforce data shows. The traditional day of digital deals, when shoppers once took advantage of their employers’ high-speed internet as they returned to work,...
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Black Friday is still mighty, even in a transforming Cyber Week. A new kind of kickoff to holiday shopping is taking shape, with retailers dangling early deals, consumers window shopping on social, and mobile bringing in the majority of orders. But not everything is changing. The day after...
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