Jenna Hanington

Jenna Hanington is a Marketing Content Specialist at Pardot, a salesforce.com Company.

Feb 18, 2015 By Jenna Hanington

The Key to Creating a B2B Marketing Strategy That Sells

As a B2B marketer, if you had to pick between prioritizing one of the following tasks, which would it be: attracting a new audience and creating demand for your product, enabling your sales team, or creating a personalized buyer experience? It’s a trick question — you shouldn’t have to choose. In... Read More

Featured, Marketing

Jan 21, 2015 By Jenna Hanington

4 Must-Implement B2B Marketing Strategies for 2015 Success

At this point, you’ve probably read more “new year, new you” posts than you can count. And while I hate to throw another one at you, there really is no better time to reevaluate your existing marketing strategies than at the start of a new fiscal year. Whether or not you participate in yearly or... Read More

Marketing, Small Business

Nov 06, 2014 By Jenna Hanington

The Complete Salesforce & Pardot Microsite for Marketers & Sales Reps

At Pardot, we get a lot of questions about how marketing automation can work with a CRM. What are the benefits? What does that integration look like? But we get even more questions about Pardot and Salesforce (no surprise there!). How will these two tools, in particular, work together to help... Read More

Cloud, Featured, Marketing, Sales Cloud

Oct 16, 2014 By Jenna Hanington

10 Ways Marketing Automation Can Help Achieve Your B2B Marketing Goals

If you’re at Dreamforce this year, then you’re obviously familiar with the power of a CRM — but what about your CRM’s counterpart, marketing automation? By now, you’ve likely heard about how marketing automation can integrate with Salesforce CRM to help you market smarter and sell faster.... Read More

Dreamforce, Featured, Marketing, Marketing Cloud

Oct 07, 2014 By Jenna Hanington

Announcing the 2014 Sales Surfboard Award Winners

The Sales Surfboard Awards are a celebration of our customers’ achievements, recognizing the most inspiring sales success stories of the year — and this year’s stories are more impressive than ever. When we brought the awards back for a second year, we knew we had to make them even bigger and... Read More

Dreamforce, MVPs, News, Sales

Sep 24, 2014 By Jenna Hanington

5 Ways Marketing Automation Can Answer Your Event Marketing FAQs

If you’re like the team here at Pardot, you’re probably buckling down in preparation for the marketing event of the year: Dreamforce 2014. For an event that only lasts a few days, it’s unbelievable how much time goes into preparation, execution, and follow-up. And that’s not just specific to... Read More

Cloud, Events, Featured, Marketing, Marketing Cloud, Sales Cloud

Sep 05, 2014 By Jenna Hanington

SMB Marketers, How Many Hats Do You Wear? [Interactive Infographic]

Being a marketer at an SMB is tough, especially when your larger competitors have entire teams devoted to the tasks you tackle on a day-to-day basis. From the moment you sit down at your desk in the morning to the second you clock out, you’re handling your company’s social media, demand... Read More

Marketing, Sales, Small Business

Jul 18, 2014 By Jenna Hanington

25 Marketing Automation Tips From Sales, For Sales

Sales, marketing, marketing automation—all pieces to a puzzle that fit together a lot more neatly than people think. If you’re evaluating a marketing automation solution and are worried about adoption at your company, you can rest easy knowing that both your marketing and sales teams will benefit... Read More

Sales

Jul 07, 2014 By Jenna Hanington

2 Secrets for More Effective Sales Pitches

I recently wrote an article about sales and marketing’s joint responsibility to foster customer engagement—but this isn’t the only thing the two teams should be tackling together. Let’s talk personalization. When it comes to our buyers, it’s becoming apparent that generic, untargeted messages... Read More

Sales