As a B2B marketer, if you had to pick between prioritizing one of the following tasks, which would it be: attracting a new audience and creating demand for your product, enabling your sales team, or creating a personalized buyer experience?
It’s a trick question — you shouldn’t have to choose. In...
Read More
At this point, you’ve probably read more “new year, new you” posts than you can count. And while I hate to throw another one at you, there really is no better time to reevaluate your existing marketing strategies than at the start of a new fiscal year. Whether or not you participate in yearly or...
Read More
At Pardot, we get a lot of questions about how marketing automation can work with a CRM. What are the benefits? What does that integration look like?
But we get even more questions about Pardot and Salesforce (no surprise there!). How will these two tools, in particular, work together to help...
Read More
If you’re at Dreamforce this year, then you’re obviously familiar with the power of a CRM — but what about your CRM’s counterpart, marketing automation?
By now, you’ve likely heard about how marketing automation can integrate with Salesforce CRM to help you market smarter and sell faster....
Read More
The Sales Surfboard Awards are a celebration of our customers’ achievements, recognizing the most inspiring sales success stories of the year — and this year’s stories are more impressive than ever. When we brought the awards back for a second year, we knew we had to make them even bigger and...
Read More
If you’re like the team here at Pardot, you’re probably buckling down in preparation for the marketing event of the year: Dreamforce 2014. For an event that only lasts a few days, it’s unbelievable how much time goes into preparation, execution, and follow-up. And that’s not just specific to...
Read More
Being a marketer at an SMB is tough, especially when your larger competitors have entire teams devoted to the tasks you tackle on a day-to-day basis. From the moment you sit down at your desk in the morning to the second you clock out, you’re handling your company’s social media, demand...
Read More
Sales, marketing, marketing automation—all pieces to a puzzle that fit together a lot more neatly than people think. If you’re evaluating a marketing automation solution and are worried about adoption at your company, you can rest easy knowing that both your marketing and sales teams will benefit...
Read More
I recently wrote an article about sales and marketing’s joint responsibility to foster customer engagement—but this isn’t the only thing the two teams should be tackling together.
Let’s talk personalization.
When it comes to our buyers, it’s becoming apparent that generic, untargeted messages...
Read More
![SMB Marketers, How Many Hats Do You Wear? [Interactive Infographic]](http://www.salesforce.com/content/dam/blogs/legacy/2014/09/6a00e54ee3905b883301b7c6d4d12a970.jpg)
