Unlike cold calling, follow-ups, product demonstrations, and sales pitches, customer engagement traditionally falls under the marketing umbrella.
It’s the marketing team’s responsibility to foster engagement with buyers and customers through social media, content marketing campaigns, targeted...
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We know our buyers’ preferences are changing. They’re social, they’re mobile, they’re in-the-know, and they prefer to do research on their own before reaching out to a sales rep. For today’s sales reps, this can be especially frustrating.
How can reps keep up with their buyers during the research...
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The strict divide between sales and marketing is disintegrating. The sales process has become more fluid as leads move back and forth during the sales cycle, giving teams in both departments one more reason to start working more closely together. Today, sales reps have just as much responsibility...
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Lead nurturing is powerful not only for its ability to automate personalized messages (sounds like a bit of a paradox, right?), but also for its ability to help both your sales and marketing teams. But before you start deploying your nurturing campaigns, it’s important to have a solid understanding...
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If you’re in sales, you’re probably tired of receiving unqualified leads from your marketing team — and if you’re in marketing, your sales team’s dismissal of marketing leads has likely gotten quite tiresome. When it comes to the tension between these two teams, poor lead quality is one of the...
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Unanswered emails — the modern epidemic.
It’s no secret that the digitization of our culture has started to impact our personal relationships, and our business relationships have not escaped unscathed. With the anonymity afforded to us by the internet, it’s much easier to hide behind our computer...
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When it comes to marketing technologies, marketing automation and CRMs are two of the most complementary tools out there. When paired with a CRM, marketing automation can unlock much of the key functionality that top-performing sales and marketing teams now rely on — like the ability to run...
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In a recent webinar, Ken Krogue, Founder and President of InsideSales, and Derek Grant, Director of Sales at Pardot, joined forced to discuss how marketing and sales can work together to tackle the lead nurturing process. Together, the two teams have the power to shift lead nurturing into overdrive...
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If there’s one thing on your sales team’s mind this year, it’s this: sales intelligence. Having the ability to know what your prospects are doing and when they’re doing it gives your sales reps a huge advantage over the competition (at Pardot, we jokingly refer to this superpower as “x-ray vision”...
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![Understanding the Buyer's Journey Through the Sales Cycle [Infographic]](http://www.salesforce.com/content/dam/blogs/legacy/2014/05/6a00e54ee3905b883301a73dbc6236970.jpg)
