If you're in the marketing industry, then you've probably heard the term "marketing automation" by now - possibly more times than you can count. The automation industry is growing rapidly as more and more B2B marketers realize the benefits of a system that can cut down on manual marketing and...
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For marketing automation, the word “marketing” may be the star, but marketing automation has an equally large impact on sales, too. A common misconception surrounding automation is that it will only benefit the marketing team, while sales will be left with yet another system to learn how to use....
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When it comes time for the new year, there’s no shortage of articles about resolutions, inspiration, goal-setting, and tips for the future. And what better time to evaluate your successes and failures than when the calendar rolls back to January 1st? While it might seem tedious and repetitive,...
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Marketing automation is getting harder to ignore, especially when the industry is expected to grow 50% by 2015 (SiriusDecisions). More and more top-performing companies are adopting marketing automation solutions, and with the data uncovered over the past few years, it’s not hard to see why.
If...
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Pardot's Adam Blitzer recently wrote about the importance of making sure your sales and marketing teams are always working together toward similar (if not the same) goals. As we enter 2014, this alignment is going to become even more important - and Adam isn't the only one who thinks...
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The marketer’s toolset and the consumer’s mindset are inextricably linked, and yet even with the growing number of tools at our disposal, we don’t always understand what’s going on in our customers’ heads. Buyer preferences are changing rapidly, and marketers are expected to be able to cater...
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We hear it all the time: companies are impressed with the capabilities of marketing automation, but they just don't feel like it's the right time to implement.
According to SiriusDecisions, marketing automation adoption is expected to increase 50% by 2015 — meaning that within the next two...
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If you already have a CRM, then you’re probably
well-versed in the art of tracking sales opportunities, managing customer
relationships, creating tasks, and providing customer support. But what about
more marketing-focused processes like lead qualification, lead nurturing, email
marketing, and...
Read More
If you already have a CRM, then you’re probably
well-versed in the art of tracking sales opportunities, managing customer
relationships, creating tasks, and providing customer support. But what about
more marketing-focused processes like lead qualification, lead nurturing, email
marketing, and...
Read More
