Being a marketer at an SMB is tough, especially when your larger competitors have entire teams devoted to the tasks you tackle on a day-to-day basis. From the moment you sit down at your desk in the morning to the second you clock out, you’re handling your company’s social media, demand generation, email marketing, content creation — and the list goes on.

When anyone asks what you do for a living, it’s easier to shrug off your response with a simple, “well, I wear a lot of hats…” than delve into the ins and outs of what you actually do all day long. Your audience doesn’t have all day to listen to your tales of application-hopping, after all.

Unfortunately, many SMB marketers are struggling to keep their heads above water in order to balance all of the hats piling up on their heads — one moment they’re a Demand Generation Specialist, and the next they’re an Email Marketer. It’s enough to make anyone’s head spin, which is why we’ve created an eBook AND interactive infographic to help SMB marketers learn more about each of the roles they’re expected to play, and how they can manage that workload with a little tool we like to call marketing automation.

The infographic and accompanying eBook tell the story of an SMB marketer’s life, the number of hats he’s forced to wear on a daily basis, and how marketing automation is able to turn his collection of hats into one super hat. It doesn’t get much cuter than this, folks.

So step right up, take a look at a screenshot below, and click on the banner at the bottom to check out the full interactive infographic!

Screen Shot 2014-08-27 at 1.17.03 PM

Ban_pardot_blog_footer_SMB_hats_IG_675x200