Jul 18, 2014 By Jenna Hanington

25 Marketing Automation Tips From Sales, For Sales

in Sales

Sales, marketing, marketing automation—all pieces to a puzzle that fit together a lot more neatly than people think. If you’re evaluating a marketing automation solution and are worried about adoption at your company, you can rest easy knowing that both your marketing and sales teams will benefit from implementing an automation tool.

I can say this with confidence because at Pardot, it’s true. On a daily basis, our sales and marketing teams are in the trenches using our own tool to personalize the sales process, report on our success, and sell more effectively. In fact, our sales reps have come to rely on features like lead nurturing and real-time prospect alerts to do their jobs—and they’re here with their own tips and advice to help you do the same.

To get a better understanding of how our sales team uses marketing automation, we interviewed Business Development Reps, Account Executives, Sales Managers, and even our VP of Sales to get their go-to tips for other sales users. Take a look at a few of the tips below, print out the one-sheeter with some of our favorite quotes, and download the full piece, featuring 25 tips from the Pardot sales team, by clicking on the banner at the end of this post.