Jenna Hanington

Jenna Hanington is a Marketing Content Specialist at Pardot, a salesforce.com Company.

Nov 01, 2013 By Jenna Hanington

Email Marketing FAQs to Grow Your Small Business

While the effectiveness of email marketing has recently become a point of contention among marketers, a 2013 study by iContact confirms that email is still a worthwhile part of an SMB marketing strategy. With a sample size of 601 marketing decision makers, the study indicates that 91 percent of... Read More

Marketing, Small Business

Oct 28, 2013 By Jenna Hanington

8 Signs You Might Need Marketing Automation

If you’re a B2B marketer, you probably deal with one or more of these on a daily basis: email marketing, lead generation, social media, search marketing, and the list goes on. For many marketers, the day is spent juggling each of these in turn, the only respite coming in the form of lunch or a... Read More

Featured, Marketing, Sales Cloud

Oct 23, 2013 By Jenna Hanington

5 Tips for Lead Management Success

Lead management, like marketing in general, is both an art and a science. And for SMBs in particular, it’s important to get a solid lead management system off the ground so that your marketing and sales teams are always on the same page. With no agreed-upon definition of a “qualified lead,” and... Read More

Sales Cloud