While the effectiveness of email marketing has recently become a point of contention among marketers, a 2013 study by iContact confirms that email is still a worthwhile part of an SMB marketing strategy. With a sample size of 601 marketing decision makers, the study indicates that 91 percent of...
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If you’re a B2B marketer, you probably deal with one or more of these on a daily basis: email marketing, lead generation, social media, search marketing, and the list goes on. For many marketers, the day is spent juggling each of these in turn, the only respite coming in the form of lunch or a...
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Lead management, like marketing in general, is both an art and a science. And for SMBs in particular, it’s important to get a solid lead management system off the ground so that your marketing and sales teams are always on the same page. With no agreed-upon definition of a “qualified lead,” and...
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