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Anna Rosenman
Anna Rosenman is vice president of marketing for Community Cloud, a digital experience platform that enables companies to build beautiful CRM-powered customer experiences. She’s a digital marketing leader with a history of bringing a human touch to B2B marketing.
You can configure, buy, and maintain your very own manufacturing robot with a little help from KUKA. Leaders at KUKA decided it was time to create a digital experience that better matched the wow-factor of its robots. Now, customers and integrators can do much more, much faster. Like what? Like...
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While email marketing still factors highly in many university marketing plans, the old “batch and blast” days are gone, replaced by more subscriber-centric strategies. Boston College is working towards creating better personalized digital experiences for the school’s many constituents, including...
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Too often, homegrown technology starts as a savior and then becomes a headache. Maybe your DIY content management system (CMS) was amazing at first, but over the years, it’s become a source of frustration. What happens is that support wanes, maintenance costs climb, and functionality falls behind....
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Having read a fair share of blog posts about content marketing, it’s rare that anyone dives into the basics of content management systems (CMS). You’re told to aim high and do more with content, and to do so, will need a CMS. So let’s take a very brief look at what a CMS is and why you need one.
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Do you have what it takes to win the digital experience race? Join us at Dreamforce '18 to find out!
Today's customer demands are changing faster than ever. They want experiences that are beautiful and engaging, always accessible from any device, and personalized to their unique needs.
With...
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6 months ago…
On September 9, 2014, Tim Cook launched the iPhone 6 and introduced the Apple Watch. I remember watching the trailer narrated by Jony Ive. The video unveiled an intimate, personalized approach to technology.
My watch will tell me more than the time.
My watch will let me take...
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Before making a dinner reservation in a new city, we read restaurant reviews on Yelp. Before booking a hotel, we visit TripAdvisor to review guest ratings. We don't call travel agents with questions about an upcoming trip, but rather compare flight prices on Kayak. And with these answers, we...
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Sales is a team sport. Closing big deals requires everyone to have their head in the game and work together. When the time is running out, and you have a golden opportunity at hand, how do you get everyone to execute in a quick, coordinated way, all from the same page? Also:
How does each player...
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You start the day with a
swiss army knife in your hand, and it is called a smartphone. It is your
alarm clock, calendar, camera, and GPS. And, as you navigate your day -
whether waiting for a train, in line at a coffee shop, or in the back of a
taxicab - you pull out that phone and get stuff...
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