What does it look like to market, sell, and engage your audience from anywhere? Our latest customer stories featuring Sonos, e.l.f. Cosmetics, and Spalding show you how to get more from digital...
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The latest Marketing Cloud release is now live! With each update, Salesforce Marketing Cloud builds on our promise to help marketers:
unify and manage customer data
personalize content and offers with artificial intelligence (AI)
engage across every channel
measure results
The world around us...
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Marketers have always been at the forefront of change. A few months ago, the focus was on trying to innovate and stay ahead in a new decade where every industry, region, and customer experience is being disrupted. Technologies such as artificial intelligence (AI), along with increased customer...
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In our day-to-day lives, there are plenty of frustrations. Traffic jams, long lines at lunch, your computer restarting in the middle of a presentation. Then there are the moments at the office, like needing multiple systems and screens to get your job done.
No one can relate to this more than...
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For the 12th year in a row, Gartner has named Salesforce a Leader in the Magic Quadrant for Sales Force Automation. We are incredibly honored and we believe it’s all thanks to our customers.
Gartner evaluates vendors on their completeness of vision and ability to execute. In this report, Gartner...
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Ask any rep what their favorite part of the day is, and chances are that their answers won’t involve the words “logging” or “data.” Ask managers what they really want from their sales teams, and I bet you that they’ll ask for more visibility into what their reps are doing and for their reps to...
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Sales organizations at larger companies have been predicting their sales forecasts for years. They have enough historical data and know enough about their close rates that they can look at their pipeline and can see with some degree of certainty where they're going to land by the end of the...
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It’s no secret. Poor customer service can cost your company — big time. According to Accenture, 52% of consumers have switched brands in the past year due to poor service. So it’s not hard to see that if you don’t provide good customer service, half of your existing customers are easy pickings...
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We’re on cloud nine with Gartner’s announcement of the leaders in the CRM Customer Engagement Center. Gartner evaluated 15 service software vendors based on 15 criteria, and thanks to you, named us a leader for the ninth year in a row.
What defines a leader? You decided.
Characteristics of a...
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