We’re in a new era of computing - one that is defined by artificial intelligence. AI will transform our economies, reshape consumer expectations and change how we work. With Salesforce Einstein, we are bringing AI to our customers and delivering the world’s smartest CRM. Built directly into the...
Read More
hAI is seemingly everywhere—changing how we work, live, consume and even sell. At Salesforce, we’re dedicated to navigating this new era of intelligence together with our customers.
As the market leader in sales force automation, we’ve been at the forefront of the industry’s innovation for 18...
Read More
Before getting into enterprise software, I competed in judo, an Olympic sport, for more than 15 years. I was an Olympic hopeful. Well actually, I was hoping to go to the Olympics. (Now that I think about it, I’m not actually certain that’s what the term “Olympic hopeful” means.)
When I used to...
Read More
When we announced Salesforce Lightning in 2015, we promised the future of CRM with a new, modern user experience. Since then, the Salesforce Lightning Experience has continued to expand to include every aspect of the customer journey, from your sales team to your service department to marketing and...
Read More
Sales productivity is the #1 challenge for more than 60 percent of B2B organizations (Bridge Group). How can sales managers tackle this challenge? They can make the tasks all sales reps perform more efficient, including calendar management and account updates. No matter what sales reps sell,...
Read More
If there’s one thing I’ve learned from leading Sales Cloud, it’s the extent to which Salesforce is committed to improving how companies can connect with their customers. We’ve set the standard for innovation in the cloud and CRM by delivering a dynamic, constantly improving platform with three...
Read More
B2B marketers are constantly telling us that the number one thing they want is to better engage buyers who remain anonymous for the majority of the sales cycle. In fact, 65 percent of B2B buyers only connect with a vendor or sales rep after they’ve made the purchase decision, according to IDC. This...
Read More
Marketing automation is quickly becoming one of the most essential tools for marketers. According to our 2015 State of B2B Marketing report, which surveyed more than 2,200 B2B marketers, 70% of respondents stated that marketing automation was either an effective or very effective tool for digital...
Read More
Engagement means a lot of things in the world of marketing and sales: social media engagement, brand engagement, email engagement, logging calls — and that’s just the beginning. For B2B companies with complex sales cycles, prospect engagement is the lifeblood of the buyer’s journey, and insights...
Read More
