For the 12th year in a row, Gartner has named Salesforce a Leader in the Magic Quadrant for Sales Force Automation. We are incredibly honored and we believe it’s all thanks to our customers. 

Gartner evaluates vendors on their completeness of vision and ability to execute. In this report, Gartner recognized Salesforce as a Leader positioned highest for ability to execute and furthest for completeness of vision for SFA.

We believe our placement in this Magic Quadrant means that we not only understand the needs of our more than 4 million users, but continue to innovate and exceed those needs. 

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Salesforce Delivers Continuous Innovation

Salesforce was the first to take customer relationship management (CRM) and sales force automation (SFA) to the cloud. For the first time companies could access all of their customer information on a website, from any device, anywhere in the world, 24/7. Almost 20 years later, we continue to innovate and define the cloud computing space with:

1. Artificial Intelligence
We believe we’re not only the world’s #1 CRM, we’re also the world’s most intelligent CRM. Sales Cloud Einstein automates data entry and predictive analysis to help you make every selling moment count. For example, Einstein uses its AI to analyze your lead and opportunity history and find patterns you probably didn’t even know existed. Einstein then scores leads and opportunities, giving your reps a roadmap for productive selling.

2. Sales Platform
Sales Cloud provides a flexible, easy-to-customize platform that allows you to sell the way you want and close more deals anytime, anywhere. Customers can automate their sales processes to support their specific selling needs and extend capabilities by connecting prebuilt components and AppExchange apps — all thanks to the power of the Salesforce Platform.

3. Customer Success
As a company, customer success is our #1 benchmark. Their success is our success and their growth fuels our own. We do everything we can to help our customers achieve extraordinary things — from our free online learning program, Trailhead, to the unparalleled resources of Success Cloud. Gaining recognition for customer success in Gartner Peer Insights means the world to us.


Read the complete, complimentary Gartner Magic Quadrant for Sales Force Automation report.

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Gartner Magic Quadrant for Sales Force Automation, Tad Travis, Ilona Hansen, Julian Poulter, Melissa A. Hilbert, 9 July 2018. From 2007-2014 Salesforce was recognized as

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