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8 Ways To Speed up Digital Transformation

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12 industry cloud apps and 700+ industry-specific processes to make the new normal possible.

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4 Sales Trends Changing the Way You Work in 2020

Astro and Einstein with State of Sales report

The State of Sales in 2020

4 Trends Reshaping How You Work

6,000 sales pros on the shift to virtual and selling in a global crisis.

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Oct 09, 2020 By Karen Solomon

PayPal Views Its Sales Team as Artists, and That’s Driving Great Results

PayPal's Dan Torunian and Salesforce's Lindsey Irvine talk about the events of 2020, and how reusable APIs transform employees from mechanics to artists... Read More

Digital Transformation, Salesforce Ohana, Sales Cloud, Leading Through Change, Ecommerce

Woman uses mobile payment option at checkout

Oct 09, 2020 By Chris Jacob

Data as the Driver: Lookalike Modeling and More To Help Your Brand Meet Customer Expectations

Discover how data-driven marketing techniques can help you identify potential customers and buyers with the highest likelihood of finding value in your product or service... Read More

Customer Engagement, Marketing, B2B Marketing, B2C Marketing, Marketing Personalization, Retail

Three business people with a desk in the foreground

Oct 09, 2020 By Lauryl Denega

7 Ways Vendor Consolidation Can Help Marketers Innovate and Save Money

These seven tips will help your organization rethink its vendor consolidation strategy for more cost savings, time to market improvements, consistency, and efficiency... Read More

Digital Transformation, Marketing, Marketing Cloud

Oct 08, 2020 By Martin Kihn

A CDP May Not Cure Baldness, but It Can Really Help Your Business

Disconnected data makes customer connections harder. See how Casey’s General Stores added new layers of personalization to its messaging and experienced a 16% lift in conversion rates... Read More

Customer Engagement, Marketing, Marketing Cloud, Data Management, Digital Transformation, Marketing Personalization

Oct 08, 2020 By Jerry Bonura

Sales Ops Might Be the Revenue Hero You Didn’t Know You Needed

In an economic environment that’s becoming increasingly unpredictable, working with a dedicated sales operations crew can help ensure your revenue stays predictable.... Read More

Future of Work, Sales

Oct 07, 2020 By Patrick Deloy

How Retailers Can Win (Again!) With Livestreaming and New Digital Channels

Stores of all sizes are under pressure to digitally innovate and compete online. Here's how retailers can develop an omnichannel commerce strategy and start exploring popular new channels.... Read More

Customer Engagement, Commerce, Customer Experience, Retail

Face-masked woman helps patients complete paperwork

Oct 07, 2020 By Kevin Riley

Aim for Agility: Digital Transformation for Healthcare Payors

When it comes to healthcare, every consumer expects their next experience to be as good as the best experience they’ve ever had. Here's how insurers can be agile enough to deliver that “gold standard.”... Read More

Digital Transformation, CEO, Healthcare & Life Sciences, CRM, Health Insurance Carriers, Customer Engagement

Colleagues wearing face masks at work in a manufacturing facility

Oct 06, 2020 By Eric Marotta

Digitization Doesn’t Have To Be Daunting: A 3-Part Framework for Manufacturers

Today, virtual is the name of the game. People want the ability to do business without having to meet in person. Manufacturers need to meet these expectations, too — here's how they can start ... Read More

Digital Transformation, IT, Manufacturing

Oct 06, 2020 By Karen Solomon

How Marriott Hotels Are Planning for the Next Phase of Travel

Brian King of Marriott and Peter Doolan of Salesforce discuss the future of travel, technology for customer service, and how Marriott was one of the first international companies to offer LGBTQ+ partner benefits. Watch the video to learn how Marriott is adapting its hotels to tourism under COVID-19... Read More

Customer Engagement, CEO, Sales Cloud, Service Cloud, Leading Through Change