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Jul 03, 2019 By Salesforce

State Of The Connected Customer: Engagement Trends You Need To Know

With insights from more than 8000 global consumers and business buyers, the latest State of the Connected Customer Report reveals three key ways to improve customer engagement. ... Read More

Customer Experience, Customer Journey, Marketing, Research, Fourth Industrial Revolution, Service

Jul 01, 2019 By Chris Jordan

3 Questions Marketers Need to Ask to Develop Data Strategies

Chris Jordan guides us through data fundamentals to ensure solid foundations are in place to get the most out of this valuable resource, sharing three questions to ask in developing a data strategy.... Read More

Artificial Intelligence, Data Management, Strategy, Marketing

Jun 28, 2019 By Salesforce

Service for connected customers: New channel and bot capabilities

Today’s customers demand service on their terms, using an average of 10 channels to connect with companies. But disconnected service experiences are still far too common. Today, we’re introducing new innovations in multi-channel communication and bot technology. ... Read More

Customer Service, Customer Experience, Omni-channel

Jun 26, 2019 By Salesforce

Connections ’19: Our 12 fave moments

Connections ‘19 in Chicago saw Trailblazers sharing their inspirational stories and plenty of exciting announcements. Here are our top 12 highlights. ... Read More

Customer Success, Events, Customer Journey

Jun 25, 2019 By Salesforce

5 Simple Actions That Make High-Performing Marketers Shine

The Salesforce State of Marketing report tracks differences between top-performing and underperforming marketers. Here are five things the top 16% are doing.... Read More

Customer Experience, Customer Journey, Artificial Intelligence, Marketing Personalization, Marketing

Jun 24, 2019 By Salesforce

State of Service: Service Trends Across APAC

The State of Service report highlights customer service and CX trends from 700 service professionals across Singapore, India, and Australia and New Zealand. ... Read More

Service, Customer Experience, Customer Service, Personalization, Omni-channel

Jun 21, 2019 By Salesforce

How to Keep Your Customer Promise in the Digital Evolution

Customer service expert, Martin Grunstein, shares how to not lose sight of the #1 priority for service teams: keeping your customer promise. ... Read More

Customer Service, Artificial Intelligence, Service

Jun 16, 2019 By Salesforce

State Of Service: Key Highlights For APAC

The State of Service report highlights global customer service and CX trends from more than 3500 service leaders. This infographic examines how APAC stacks up.... Read More

Service, Personalization, Customer Service, Customer Experience, Artificial Intelligence, Omni-channel

Jun 14, 2019 By Salesforce

Are Marketers Focused Too Much on the Short Term?

Marketers are embracing new technology, but they might not be thinking far enough ahead. Mark Cameron discusses the impact AI will have on the marketing industry. ... Read More

Customer Satisfaction, Marketing, Strategy

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