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State of the
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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Jul 22, 2019 By Salesforce

How Trailblazer Lorna O’callaghan Overcame Impostor Syndrome

Trailblazer Lorna O’Callaghan shares her journey from student of medieval history to Salesforce admin and WiT team leader.... Read More

Trailblazer Story

Jul 20, 2019 By Salesforce

One Small Step For Salesforce, One Giant Leap For Mankind

To celebrate the 50th anniversary of the Moon landing, our very own Astro recounts a tale about one small step for Salesforce and one giant leap for mankind.... Read More

Innovation, Trailblazer Story

Jul 18, 2019 By Salesforce

Digital Transformation Fatigue Is Taking Our Eyes off the Customer

Chris Skinner shares his insights into the future of financial services in Australia, arguing that those who prioritise the customer in the open data economy will come out on top.... Read More

Financial Services, Customer Experience, Customer Success, Digital Transformation

Jul 17, 2019 By Salesforce

3 Ingredients Marketers Can’t Work Without: AI, Trust and Collaboration

SVP, Marketing Strategy & Innovation, Jon Suarez Davis reveals how marketers can use AI, trust and collaboration to meet the demands of changing customer expectations. ... Read More

Artificial Intelligence, Marketing, Innovation, Customer Experience

Jul 16, 2019 By Stuart Ward

How Financial Services Will Build Trust With Open Banking

Financial services strategist Stuart Ward shares his insights into the brave new world of open banking. ... Read More

Customer Experience, Small Business, Financial Services

Jul 15, 2019 By Salesforce

How Good Return Builds Trust With Character, Capability and Credibility

Good Return combines trust and technology to empower women with microloans – helping them start sustainable businesses without leaving them stranded in debt. ... Read More

Financial Services, Customer Success, Trailblazer Story

Jul 10, 2019 By Sau-Yeng Dixon

Sau-Yeng Dixon: Diversity requires passion

Salesforce Business Architect Sau-Yeng Dixon shares how personal values and professional skills are a recipe for customer success. ... Read More

Salesforce Ohana, Careers, Equality, Community

Jul 09, 2019 By Salesforce

5 ways to assess and improve your customer service

Determining the quality of your customer service goes beyond customer feedback. Here are five steps to improve your service and customer experience. ... Read More

Customer Service, Customer Experience

Jul 04, 2019 By Salesforce

Creating Agile and Innovative Business Through an Optimised Security Governance Strategy

Giles Bill explains how SaaS has emerged from the exclusive realm of IT and now involves strategic input from across an organisation.... Read More

Developer, IT

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