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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Jun 13, 2019 By Salesforce

“How I Lead”: Daniel Flynn, Thankyou

Daniel Flynn, Co-founder and MD of social enterprise brand Thankyou, explains his approach to responsible leadership. ... Read More

Leadership, Thought Leadership, Trailblazer Story, Innovation, Guest Blog

Jun 12, 2019 By Salesforce

Customer Journey Mapping: 6 Errors To Avoid

With outstanding customer experience at the heart of any successful marketing strategy, marketers need to be wary of these six common pitfalls that can undermine customer relationships before they’ve even got off the ground.... Read More

Marketing, Customer Journey, Customer Experience, Customer Success

Jun 11, 2019 By Salesforce

7 ways startups are smashing customer service

Startups, unencumbered by stodgy processes and piled bureaucracy, can deliver a superior and innovative customer service experience. Here's seven simple ways startups can improve CX now.... Read More

Customer Service, Startups, Customer Experience, Small Business

Jun 06, 2019 By Salesforce

AI Will Create Jobs — Here’s Where

AI is set to disrupt the workforce in powerful ways. Its potential for increasing productivity and efficiency makes it an essential part of any business’s strategy. And upskilling staff must be core to that strategy.... Read More

Artificial Intelligence, Innovation

Jun 05, 2019 By Salesforce

4 Ways to Achieve Accurate Sales Forecasting - and Only One Involves Data

A culture of trust, a mindset of growth, a rejection of complacency and an ability to interpret data correctly are all crucial contributors to an accurate sales forecast. Craig Skinner explains.... Read More

Sales Strategies, Sales, Data Management

Jun 03, 2019 By Salesforce

How Customer Satisfaction Builds Better Brands

From a broken zipper to personalised Milo tins, Bec Brideson shares her insights on making customer satisfaction a part of your marketing. ... Read More

Marketing, Marketing Personalization, Customer Experience, Customer Journey

May 31, 2019 By Salesforce

5 highlights from TrailheaDX

Yesterday wrapped up the Breakouts and Super Sessions of TrailheaDX and, even though devs are diving into another two days of bootcamps, there’s so much big news to share. Here are our top five moments from the past week – including the launch of Salesforce Blockchain.... Read More

TrailheaDX, Events, Developer, Trailblazer Story

May 28, 2019 By Salesforce

5 Ways Savvy Builds Customer Satisfaction and Trust Into Financial Services

Despite the challenges of the finance industry, Savvy is considered a leader in customer satisfaction. Managing Director Bill Tsouvalas explains how.... Read More

Customer Satisfaction, Financial Services, Artificial Intelligence, Service, Trailblazer Story

May 27, 2019 By Salesforce

How the Flywheel Will Make You a Better Marketer

There’s a new marketing framework in town: the flywheel picks up where the funnel leaves off, putting the customer view in the centre where it belongs and creating a fresh new picture of the customer journey.... Read More

Marketing, Customer Success, Customer Satisfaction, Community

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