Marketing

Sep 08, 2020 By Salesforce

The Evolution of Marketing: Where to Focus Your Transformation for Success

Consumer needs and expectations around the world will continue to evolve and change. As the custodians of customer experience, marketers must refocus their transformations to ensure survival tomorrow.... Read More

Customer Experience, Digital Transformation, Marketing, Artificial Intelligence

State of Marketing 2014-2020: four years of marketing trends

Aug 21, 2020 By Salesforce

State of Marketing 2016-2020: four years of marketing trends

We’re taking a look back at what marketing leaders have told us about their challenges, priorities and metrics over the past four years of State of Marketing research. Let’s see what’s changed, and look to the future.... Read More

Marketing, Artificial Intelligence, Infographics, Research

Aug 20, 2020 By Salesforce

5 Top Sessions From Salesforce LIVE: Australia and New Zealand

How does the Sydney Swans Football Club give 1.2 million fans the game-day experience at home? And keep the players’ spirits up when the stands aren’t heaving? This, and more highlights from Salesforce LIVE: Australia and New Zealand.... Read More

Customer Experience, Customer Success, Events, Leadership, Marketing, News, Service, Sales

Aug 14, 2020 By Salesforce

Q&A: Interning at Salesforce

Michelle Wu and Olivia Dickinson are in their second year of a Bachelor of Commerce at UNSW, and recently wrapped up an internship at Salesforce as part of their studies. Halfway through, they found themselves ‘interning from home’. We caught up to chat about their experience.... Read More

Careers, Marketing

Aug 07, 2020 By Stephanie McCredie

Account-Based Marketing: Automation, Roles and More

Nine out of 10 B2B marketers have an account-based marketing program, and 65% of those in Australia and New Zealand are less than five years old. Here, we’re sharing insights into ABM budgets, cross-functional collaboration, and the roles and team structure that make ABM work.... Read More

Research, Account-Based Marketing, Collaboration, Marketing, Marketing Automation, Infographics

Jul 07, 2020 By Salesforce

Infographic: In Marketing, Can We Achieve What We Can’t Measure?

ANZ marketing leaders shared their insights for the latest State of Marketing report – and told us their top priorities, metrics and more.... Read More

Marketing, Research, E-Books, Infographics

Jun 26, 2020 By Salesforce

4 advertising strategies that work in a downturn

Based on the experience of Salesforce customers and members of The CMO Club, we’ve assembled a brief playbook for advertising in a downturn, with actions built around insight, impact, improvement and investment.... Read More

Advertising, Ecommerce, Marketing, Customer Engagement, Leading Through Change

5 updates to make to your Marketing Cloud and Google Analytics 360 integration to keep your data accurate

May 28, 2020 By Salesforce

6 Updates to Make to Your Marketing Cloud and Google Analytics 360 Integration to Keep Your Data Accurate

Seeing sudden, drastic changes in your website traffic? Cardinal Path CTO Feras Alhlou shares six changes to make to your Google Analytics 360 and Marketing Cloud integration to keep your data accurate.... Read More

Digital Transformation, Leading Through Change, Data Management, Marketing Cloud, Marketing

May 25, 2020 By Salesforce

2020 marketing trends: Real-time engagement, AI, empathy, ABM and more

The State of Marketing Report reveals the trends driving marketing – they’re set by customer expectation and represent a great shift for marketers. Here, we recap the four top findings.... Read More

Marketing, Research, Customer Engagement, Industry Report

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Editors' Picks

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Marketing

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The Evolution of Marketing: Where to Focus Your Transformation for Success

State of Marketing 2016-2020: four years of marketing trends

5 Top Sessions From Salesforce LIVE: Australia and New Zealand

Q&A: Interning at Salesforce

Account-Based Marketing: Automation, Roles and More

Infographic: In Marketing, Can We Achieve What We Can’t Measure?

4 advertising strategies that work in a downturn

6 Updates to Make to Your Marketing Cloud and Google Analytics 360 Integration to Keep Your Data Accurate

2020 marketing trends: Real-time engagement, AI, empathy, ABM and more

Editors' Picks

How customer service changed in 2020

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3 years of customer engagement trends

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Europe, Middle East, and Africa

Asia Pacific