Marketing

How to achieve customer personalisation with Koda Capital

Nov 02, 2020 By Salesforce

Koda Capital’s Dos and Don’ts for Personalisation

We spoke with small business Trailblazer Andrew Rutherford from Koda Capital to find out his dos and don’ts to personalising the customer experience.... Read More

Customer Story, Customer Success, Infographics, Marketing, Small Business, Digital Marketing, Customer Experience, Personalization

Oct 22, 2020 By Matt Marcotte

What To Do (And Avoid) In Your Holiday Retail Messaging

Ensure customers receive the right messaging from you this holiday season with our list of do’s (and don’t’s!)... Read More

Email Marketing, Marketing, Retail, Digital Marketing, Social Media Marketing, Social Media

Oct 19, 2020 By Salesforce

Home and Away: How Bunnik Tours Stayed the Course During the Pandemic

Chief Marketing Officer Catherine Kelly shares her insights into how the right tech and customer communication helped Bunnik Tours pivot successfully during the pandemic.... Read More

Customer Success, Marketing, Small Business, SMB Digital Marketing, Trailblazer Story

Oct 15, 2020 By Rachael Powell

How Xero Supports Future Growth With Innovation in Comms, Support and Product

Xero has increased collaboration, accelerated innovation and focused unwaveringly on customer needs – a powerful recipe for leading a business through a period of crisis and ambiguity. Chief Customer Officer Rachael Powell shares how Xero is preparing for the future.... Read More

Trailblazer Story, Marketing, Leadership Insights, Customer Story, Customer Success, Customer Experience

Oct 13, 2020 By Salesforce

How to Fuel Growth Marketing With Data Insights

We spoke with 1,000 marketing leaders about how they’re responding to the new growth mandate, the challenges they’re facing with data integration and analysis, and more.... Read More

Marketing, Analytics, Research

Oct 01, 2020 By Salesforce

The ultimate small business toolkit

Get ready to embrace data-driven marketing. Salesforce launches a Marketing Toolkit to help small businesses supercharge their growth and marketing.... Read More

Marketing, Small Business, SMB Digital Marketing, Marketing Automation, E-Books

Sep 25, 2020 By Salesforce

4 Email Marketing Automation Tactics to Grow Your Pipeline

Solutions Architect Kaleem McGill shares four email marketing automation tactics he used to fill the prospect funnel.... Read More

Email Marketing, Marketing Automation, Marketing

Sep 23, 2020 By Salesforce

How Journey Beyond Weathered Crisis With Customer Data

2020 has hit the travel and tourism industry hard, but Journey Beyond Group Group Manager, Digital Marketing, Design and Innovation Tom Miller credits unified customer data as a springboard for recovery. He shares the story here.... Read More

Work.com, Customer Story, Customer Success, Marketing, Digital Marketing

Sep 16, 2020 By Salesforce

How to Create a Customer Journey Map

A customer journey map is a visual representation of the process someone goes through to accomplish a goal with your product or service, as well as what they do and how they feel at each stage of that process. Here’s how to create one.... Read More

Customer Journey, Customer Journeys, Customer Engagement, Digital Transformation, Marketing, Resources

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Koda Capital’s Dos and Don’ts for Personalisation

What To Do (And Avoid) In Your Holiday Retail Messaging

Home and Away: How Bunnik Tours Stayed the Course During the Pandemic

How Xero Supports Future Growth With Innovation in Comms, Support and Product

How to Fuel Growth Marketing With Data Insights

The ultimate small business toolkit

4 Email Marketing Automation Tactics to Grow Your Pipeline

How Journey Beyond Weathered Crisis With Customer Data

How to Create a Customer Journey Map

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