Marketing

Nov 26, 2018 By Salesforce

Basecamp 2018: A look into the future

Basecamp 2018 brought the best of the biggest Salesforce event of the year, Dreamforce, to Melbourne. Here’s the insights and advice from the big day.... Read More

Events, Artificial Intelligence, Customer Success, Marketing, Sales

Nov 22, 2018 By Salesforce

Why personalised marketing matters more than ever

AI and data-driven marketing have shifted from optional, rarely used features to customer expectations. In the fourth annual State of Marketing Report, 52% of B2C customers said they would switch brands if they didn’t feel they were receiving a personalised experience. ... Read More

Artificial Intelligence, Personalization, Data Management, Analytics, Marketing

Oct 29, 2018 By Chris Jordan

Data isn’t everything – and it’s nothing without brand

We love data – obviously. But there’s no getting away from this: without brand, your hyper-personalised, ultra-relevant, data-driven marketing is useless. ... Read More

Digital Marketing, Digital Advertising, Advertising, Marketing, Data Management, Content Marketing

Jul 24, 2018 By Salesforce

Using AI to boost revenue and enhance customer engagement

With AI, retailers can provide personalised online experiences and boost revenue and customer engagement.... Read More

Einstein, Retail, Marketing

Jul 17, 2018 By Tasso Koutsovasilis

How small businesses can get ahead in the digital age

The digital age has opened up a wave of potential, and small businesses are in the prime position to capitalise – they just needs to seize the opportunity.... Read More

Digital Marketing, Customer Success, Digital Business, Marketing, Small Business, SMB Digital Marketing

Jun 25, 2018 By Salesforce

10 highlights from Salesforce Connections 2018

Salesforce Connections 2018 has just wrapped up in Chicago. We’ve pulled out the highlights from the digital marketing, commerce and service event of the year. ... Read More

Advertising, B2C Marketing, Commerce, Marketing, Service, Events

Jun 21, 2018 By Salesforce

New Report: 5 Ways Businesses Can Meet Expectations Of The Connected Customer

In today’s hyper-connected and data-driven world, consumers increasingly expect personalised, intelligent and seamless customer experiences. ... Read More

Customer Experience, Customer Service, Marketing, Service

Jun 18, 2018 By Salesforce

6 simple ways to personalise your marketing campaigns

Personalisation is one of the most important and easy ways to use your data to provide brilliant CX. Here are 6 ways you can personalise your campaigns.... Read More

Marketing, Customization, Customer Experience

Jun 08, 2018 By Salesforce

What Digital Advertising Will Look Like in 2020

Big data is driving the biggest revolution in advertising since the ’90s. Be ready for 2020 with these insights from 900 of the world’s leading advertisers. ... Read More

Advertising, Marketing

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Basecamp 2018: A look into the future

Why personalised marketing matters more than ever

Data isn’t everything – and it’s nothing without brand

Using AI to boost revenue and enhance customer engagement

How small businesses can get ahead in the digital age

10 highlights from Salesforce Connections 2018

New Report: 5 Ways Businesses Can Meet Expectations Of The Connected Customer

6 simple ways to personalise your marketing campaigns

What Digital Advertising Will Look Like in 2020

Editors' Picks

How customer service changed in 2020

CRM 101 for sales leaders

3 years of customer engagement trends

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