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From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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5 updates to make to your Marketing Cloud and Google Analytics 360 integration to keep your data accurate

May 28, 2020 By Salesforce

6 Updates to Make to Your Marketing Cloud and Google Analytics 360 Integration to Keep Your Data Accurate

Seeing sudden, drastic changes in your website traffic? Cardinal Path CTO Feras Alhlou shares six changes to make to your Google Analytics 360 and Marketing Cloud integration to keep your data accurate.... Read More

Digital Transformation, Leading Through Change, Data Management, Marketing Cloud, Marketing

Dec 19, 2018 By Salesforce

Salesforce State of Marketing report: Trends and insights from 4100 global marketers

The fifth annual State of Marketing report provides insights from 4100 leading global marketers on strategic priorities, challenges, trends and technologies... Read More

Artificial Intelligence, Marketing, Marketing Automation, Marketing Cloud, Customer Experience

Jul 25, 2018 By Jess O'Reilly

Salesforce Career Stories: Inside the hyper-growth culture of Salesforce Asia

Meet Jess O'Reilly, Regional Vice President for Marketing Cloud Asia. In this Salesforce Careers Q&A, you'll learn what it takes to be successful in the hyper-growth culture of Salesforce Asia.... Read More

Careers, corporate culture, Marketing Cloud, Sales

Jan 14, 2018 By Jeff Bullas

The marketing revolution that no one predicted

At Dreamforce 2017 I sat down with Cambell Holt, Chief Customer Officer, at Mercer to discuss how Mercer is harnessing the marketing revolution to engage customers and boost sales.... Read More

Marketing, Digital Marketing, Marketing Cloud, Customer Success, Customer Story

Oct 18, 2017 By Salesforce

Infographic: The future of marketing

Here’s how 3500 global marketers are approaching CX, an influx of channels and martech, according to the 2017 State of Marketing report.... Read More

Marketing, Marketing Cloud, Mobile, Research

Oct 04, 2017 By Peter Strohkorb

Account-based marketing – The grand unified theory of everything?

A connected customer journey brings benefits across the business. Collaboration between sales and marketing is key to achieving this.... Read More

B2B Marketing, Marketing Cloud, Marketing, Sales, Marketing Personalization

Sep 18, 2017 By Salesforce

Infographic: How technology is shaping the future of the retail industry

The retail industry is undergoing a revolutionary change. Find out how technology is shaping the future and what the online shopper wants. ... Read More

Retail, Marketing Cloud, Marketing, Customer Experience

Nov 04, 2016 By Salesforce

How to transform marketing mistakes into new customers

No matter how hard we try to craft the right message for an audience, marketing mistakes happen. Transform disgruntled customers into advocates with these tips.... Read More

Marketing, Marketing Cloud

Jul 04, 2016 By Naomi Slater

Email Database Health Checks

A well-maintained email database will deliver great results. Giving your data some ongoing attention is time well spent. Here are some health checks for you to succeed with your email marketing, plus some steps to take whenever there is cause for concern. ... Read More

Marketing, Marketing Cloud

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