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State of the
Connected Customer

Discover the trends shaping the
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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Jun 06, 2016 By Lee Hawksley

It’s Advertising, but Not as You Know It

Every single marketer I know is sitting on a goldmine – customer data. The power in all of that first party data we collect every minute of everyday is waiting to be unleashed onto the world’s largest online advertising platforms. Advertising Studio makes that possible. ... Read More

Advertising, Marketing, Marketing Cloud, News

Mar 18, 2016 By Kevin Doyle

Salesforce Q3 Advertising Index Highlights Instagram Media Costs In Australia

In our Q3 2015 Salesforce Advertising Index, we aggregated the performance of Facebook, Instagram, LinkedIn, and Twitter ads across more than two trillion ad impressions and 200 billion ad engagements managed and here are the results... Read More

Marketing, Marketing Cloud

Feb 01, 2016 By Jeremy Smith

Email Finds a New Place in Communications Hierarchy

Does your business still prioritise email as a key marketing tactic? In this article we discuss the fall and rise of email and why, although heavily debated, email is still very relevant today as a marketing win. Download the G2 report to see the results of top email products.... Read More

Marketing, Marketing Cloud

Feb 01, 2016 By Salesforce

The 5 Stages of the New Digital Marketer

A convergence of spectacular change in the field - such as cloud, big data, and the revolutions in apps, mobile, social and the Internet of things - mean that the way we engage customers is turned upside down.... Read More

Marketing Cloud

Jan 22, 2016 By Salesforce

3 Email Strategies That Can Work Wonders

To get the most from your email marketing program, you should focus on three key strategies: personalisation, real-time automation and predictive intelligence.... Read More

Marketing Cloud

Dec 16, 2015 By Jeremy Smith

There’s no Sales, Service or Marketing - there’s only The Customer Journey

"62% of Millennial shoppers already know what they want to buy through prior online research". This means that your marketing content could be doing the job of Sales. Find out how you can get your business Marketing to get more sales ... Read More

Marketing Cloud

Dec 15, 2015 By Kevin Doyle

Key Trends for your Social Media Calendar in 2016

If you're ready to plan your social calendar for 2016? Find out the key trends across Facebook, Twitter & LinkedIn.... Read More

Marketing Cloud

Dec 02, 2015 By Salesforce

Room & Board Uses Salesforce to Bring an In-Store Touch to the Digital Experience

Room & Board are using Salesforce Marketing Cloud to combine online and offline data, create a well crafted customer journey and stay relevant. In just a 2 month period, average order value increased by 16% and a 2,900% ROI value was created. ... Read More

Customer Success, Marketing, Marketing Cloud

Nov 23, 2015 By Salesforce

Why Salesforce Isn't Just Sales

If you’ve heard about Salesforce but don’t quite understand what it is and how it's useful and if it’s not just sales your business needs to focus on, read this article. We talk about how the Salesforce ecosystem can help your business grow and not just through sales... Read More

Community Cloud, AppExchange, Service Cloud, Sales Cloud, Marketing Cloud

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Editors' Picks

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Featured

Sales enablement essentials

Be inspired by our customers

Leadership insights

It’s Advertising, but Not as You Know It

Salesforce Q3 Advertising Index Highlights Instagram Media Costs In Australia

Email Finds a New Place in Communications Hierarchy

The 5 Stages of the New Digital Marketer

3 Email Strategies That Can Work Wonders

There’s no Sales, Service or Marketing - there’s only The Customer Journey

Key Trends for your Social Media Calendar in 2016

Room & Board Uses Salesforce to Bring an In-Store Touch to the Digital Experience

Why Salesforce Isn't Just Sales

Editors' Picks

How customer service changed in 2020

CRM 101 for sales leaders

3 years of customer engagement trends

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