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From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Oct 18, 2017 By Salesforce

Infographic: The future of marketing

Here’s how 3500 global marketers are approaching CX, an influx of channels and martech, according to the 2017 State of Marketing report.... Read More

Marketing, Marketing Cloud, Mobile, Research

Sep 13, 2017 By Salesforce

Top tech trends driving small business growth

Be ahead of the curve. Here are the latest tech trends that will give your small business a competitive edge.... Read More

Small Business, Innovation, Mobile

Aug 07, 2017 By Rob Cheyne

How self-service tools can transform the citizen experience

More and more people want self-service options. This presents a big opportunity for government to transform the citizen experience.... Read More

Public Sector, Customer Service, Mobile

4 tools that turn customer service into revenue: State of Service report

May 29, 2017 By Salesforce

State of Service Report: 4 tools that turn customer service into revenue

According to the latest State of Service report, mobile app use for customer service has increased by 192%. And for good reason – profitability. ... Read More

Service, Service Cloud, Mobile

Apr 07, 2017 By Jeremy Smith

Why mobile is causing a disruption in the marketing world

The true power of mobile marketing is often underestimated. Campaigns should no longer be just mobile-friendly, they should be mobile-first. ... Read More

Marketing, Mobile

Feb 10, 2017 By Salesforce

How to create a great customer experience

Good customer experience creates loyal brand advocates. By knowing the important role customer service plays, you can create CX that exceeds expectations.... Read More

Customer Service, Customer Experience, Mobile

Dec 09, 2016 By Salesforce

5 ways to supercharge your customer experience

We spoke to more than 7000 consumers and business buyers around the globe to find out what they expect from their experiences with brands big and small.... Read More

Customer Journey, Customer Service, Mobile

Jun 21, 2016 By Thomas Karemacher

Busting small business myths: slow cooked frogs and lean business

Boil a frog slowly and it won’t sense the danger, and it will slowly die. The slow boiling frog metaphor for creeping danger feels outdated in these times of high-speed digital disruption. But rather than fall victim to subtle undetected environmental changes, today’s business owners are more... Read More

Small Business, Mobile

Feb 19, 2016 By Salesforce

Why Mobile-First is the Path of Least Resistance

Salesforce has been identified as the leader in the Gartner Salesforce Automation Magic Quadrant for 9 years in a row. The recent report looked specifically at our Sales Cloud Platform. In this article we analyse the capabilities which impact the way we work and get rated in the Magic Quadrant. ... Read More

Mobile

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