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Jul 20, 2022 By Salesforce

Marketing Analytics Power-Up — Here Are the Top 10 KPIs for Email Marketers

Your email marketing can always be improved, but how do you know what needs to change? Measure these 10 Key Performance Indicators and you’ll soon master the art of optimisation.... Read More

Analytics, Email Marketing, Marketing, Marketing Automation, Marketing Cloud

Jul 07, 2022 By Salesforce

How to Track and Measure Web Analytics

Web analytics is about so much more than just measuring how many people landed on your website. They can tell you which campaigns are performing, which parts of your site are driving the highest-value sales, and where your customers are coming from.... Read More

Marketing, Marketing Cloud, Marketing Automation

Jun 15, 2022 By Salesforce

How Salesforce Helped PaySauce Transform From a Startup to a Scale-Up

Moving to a new CRM can be daunting, shares PaySauce’s head of sales and marketing. However, the process will definitely be worthwhile. Learn PaySauce’s top tips on how to successfully implement Salesforce.... Read More

Sales, Marketing, Customer Experience, Customer Service, Customer Engagement, Marketing Cloud, Sales Cloud

May 24, 2022 By Tina Rozul

How True Alliance Uses Marketing and Service Data to Design Lifelong Relationships

True Alliance creates luxury fashion experiences for customers, and the digital experience touches every part of that journey. Find out how lavish every online moment can be with the smart use of data.... Read More

Marketing, Marketing Cloud, Service, Service Cloud, Customer Experience

May 12, 2022 By Salesforce

87% of Marketers Measure Success Differently Now Because of Data Privacy Changes

The latest Salesforce Marketing Intelligence Report contains insights gathered from professionals from all over the world. Download your copy today to find out what trends will influence marketing in 2022.... Read More

Marketing, Marketing Cloud, Research

May 03, 2022 By Salesforce

Unpacking World Tour Sydney: Everything Marketers Need to Know

Watch this video featuring Ken Kennedy, Head of Digital at True Alliance, speaking at World Tour Sydney 2022. In this video, he unpacks the latest digital marketing trends and how global brands can market to local audiences.... Read More

Marketing, Marketing Cloud, Salesforcetour

Mar 23, 2022 By Salesforce

Datorama Explained in 2 Minutes

Marketers use an average of 13 disconnected marketing and advertising platforms, and Datorama is the innovation that brings everything together. Here, product marketer Dan Scodellaro is given 2 minutes to explain exactly how Datorama saves you time, money and effort.... Read More

Marketing Cloud, Marketing Automation, Digital Transformation

Mar 03, 2022 By Salesforce

Customer Data Platform (CDP) Explained in 60 Seconds

We challenged Robert Colbourne and Pam Samathivathanachai to explain the many perks of the Customer Data Platform (CDP) in 60-seconds. Read on to see if they can explain how this highly-customisable innovation helps marketers be better at their job.... Read More

Marketing, Marketing Cloud, Data Management

Feb 24, 2022 By Salesforce

Interaction Studio Explained in 90 Seconds

Interaction Studio facilitates real-time relationships with customers – offering new levels of personalisation. But how? We challenged Tina Rozul, Salesforce’s Director of Product Marketing, to provide the answer – in 90-seconds or less.... Read More

Marketing, Marketing Cloud

Watch the best of Salesforce World Tour Sydney 2022 on Salesforce+.

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