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May 01, 2019 By Jo Gaines

How Top Marketers Are Managing Data With a DMP

Why now, more than ever, marketers are turning to data management platforms to provide greater value to their business.... Read More

Data Management, Analytics, Digital Transformation, Marketing

Apr 16, 2019 By Salesforce

Here’s What a Customer Data Platform Can Do for Marketers

An enterprise-grade CDP that uses advanced technology and focuses on insight and engagement will drive results for marketers.... Read More

Customer Experience, Customer Journey, Data Management

Apr 08, 2019 By Chris Jordan

The New 3Ps Of Marketing: People, Personalisation And Privacy

The Salesforce State of Marketing report dives deep into how to make your marketing go above and beyond, by centering customer experience to keep up with the ways data sharing is constantly changing. Here are the new three Ps to achieving marketing success in 2019. ... Read More

Marketing, Marketing Personalization, Data Management, Marketing Automation

Nov 22, 2018 By Salesforce

Why personalised marketing matters more than ever

AI and data-driven marketing have shifted from optional, rarely used features to customer expectations. In the fourth annual State of Marketing Report, 52% of B2C customers said they would switch brands if they didn’t feel they were receiving a personalised experience. ... Read More

Artificial Intelligence, Personalization, Data Management, Analytics, Marketing

Nov 15, 2018 By Robert Wickham

AI: Are we creating a superhero or supervillain?

As AI matures and its use becomes widespread, the technology learns what we teach and uses it to do as we instruct, so ethics is a vital consideration in both creation and consumption.... Read More

Analytics, Data Management, Einstein, Fourth Industrial Revolution

Oct 29, 2018 By Chris Jordan

Data isn’t everything – and it’s nothing without brand

We love data – obviously. But there’s no getting away from this: without brand, your hyper-personalised, ultra-relevant, data-driven marketing is useless. ... Read More

Digital Marketing, Digital Advertising, Advertising, Marketing, Data Management, Content Marketing

Oct 08, 2018 By Salesforce

State of the Connected Customer: An ANZ perspective

Our State of the Connected Customer research uncovered ANZ business buyers’ and consumers’ CX expectations, and we’re here to show you how to meet them.... Read More

Customer Experience, Artificial Intelligence, Data Management

Sep 12, 2018 By John Moran

Trust is not a campaign, it demands sustained effort

If banks are to compete with fintech disruptors, they must cut through the noise, address the key trends to earn trust and compete on customer experience.... Read More

Financial Services, Financial Services Cloud, Industry Report, Data Management

Jul 03, 2018 By Jesper Lowgren

Becoming data-driven: Bringing people and process along for the ride

These are the cultural and operating model changes necessary for an organisation to adopt a data-driven approach.... Read More

Data Management, Learning, Digital Business

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