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Mar 03, 2022 By Salesforce

Customer Data Platform (CDP) Explained in 60 Seconds

We challenged Robert Colbourne and Pam Samathivathanachai to explain the many perks of the Customer Data Platform (CDP) in 60-seconds. Read on to see if they can explain how this highly-customisable innovation helps marketers be better at their job.... Read More

Marketing, Marketing Cloud, Data Management

Feb 16, 2022 By Robert Colborne

The Rise of CDP and Its Role in the Marketing Technology Stack

According to the latest State of Marketing report, marketers across ANZ are jumping aboard CDP. Here, Salesforce’s Robert Colborne, explains why this piece of tech is changing the game, breaks down its benefits and points marketers in the right direction.... Read More

Marketing, Data Management, Digital Transformation, Research

Jul 21, 2021 By Salesforce

4 Great Examples of ANZ Businesses Using Data to Change Their Business

Customer experience is becoming the ultimate brand battleground. Here’s how four ANZ businesses are using data to get ahead of the competition.... Read More

Data Management, Customer Experience, Customer Story, Customer Success, Cloud

Feb 17, 2021 By Gisele Kapterian

Economic Recovery Is Digital and Data-Driven

Reopen. Rebuild. Recover. We can all agree on the destination but how do we get there? One critical element will be digital government. Here, Gisele Kapterian discusses why.... Read More

Public Sector, Data Management, Digital Transformation

Jan 13, 2021 By Salesforce

Q&A: How CIOs Can Build a Data-Centric Culture With Andrew Beers, CTO, Tableau

We spoke with Andrew Beers about the role of a data culture in enabling innovation, how CIOs can build a data-centric culture in their organisations, and how data and real-time insights can empower an entire business rather than being in the hands of a select few specialists and the IT function.... Read More

Data Management, Leadership Insights, IT, Innovation, Digital Transformation

Nov 04, 2020 By Esse Spadavecchia

How Data and Personalisation Helped Mortgage Lending Platform Athena Build Its Brand and Reputation

When you’re a new player in a well-established industry like mortgage lending, it’s hard to make yourself stand out. Lending startup Athena’s Chief Experience Officer Esse Spadavecchia shares how data and personalisation become powerful differentiators.... Read More

Financial Services, Financial Services Cloud, Data Management, Personalization, Customer Experience, Analytics

Jul 16, 2020 By Vu Tran

GO1 shares the foundations of a great lead generation campaign

What are the ingredients to a successful lead generation campaign? Sales and marketing working together? Data? GO1’s Chief Growth Officer and Co-Founder Vu Tran shares his ingredient list.... Read More

Sales, Lead Generation, Data Management, Sales Strategies, Customer Engagement

Jun 19, 2020 By Sally Farrow

It’s True — Data Changes Lives. Just Ask Para Mobility

Can data drive sales and also fuel passion? Yes, says Trailblazer Para Mobility. Their implementation of a Salesforce CRM has empowered their sales team to create meaningful solutions for vulnerable customers and communities.... Read More

CRM, Customer Engagement, Data Management, Customer Service, Sales, Customer Story

5 updates to make to your Marketing Cloud and Google Analytics 360 integration to keep your data accurate

May 28, 2020 By Salesforce

6 Updates to Make to Your Marketing Cloud and Google Analytics 360 Integration to Keep Your Data Accurate

Seeing sudden, drastic changes in your website traffic? Cardinal Path CTO Feras Alhlou shares six changes to make to your Google Analytics 360 and Marketing Cloud integration to keep your data accurate.... Read More

Digital Transformation, Leading Through Change, Data Management, Marketing Cloud, Marketing

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