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State of the
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Discover the trends shaping the
future of customer engagement.

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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Jul 21, 2017 By Salesforce

How to turn smartphone shoppers into buyers

Customers will soon place more orders on their phones than any other device. The smartphone shopper is becoming too powerful to ignore.... Read More

Retail, Customer Experience, Customer Journey

May 10, 2017 By Salesforce

9 negotiation skills that win deals

Customers love to buy. They don’t always like to be ‘sold’. Your negotiation skills are the difference between sealing the deal or killing it.... Read More

Customer Experience, Customer Journey, Sales

Apr 27, 2017 By Jeremy Smith

The ultimate marketer’s guide to customer journey mapping

We have known for quite a while that customer journey mapping is a game changer. Here’s why, and a guide to how easy it can be.... Read More

Marketing, Customer Journey, Einstein, Artificial Intelligence

Apr 27, 2017 By Mark Cameron

How Digital Assistants and AI will change marketing forever

The State of Connected Customer report reveals how Digital Assistants and AI will change marketing forever.... Read More

Customer Experience, Customer Service, Customer Journey, Customer Success, Machine Learning, Innovation

Dec 09, 2016 By Salesforce

5 ways to supercharge your customer experience

We spoke to more than 7000 consumers and business buyers around the globe to find out what they expect from their experiences with brands big and small.... Read More

Customer Journey, Customer Service, Mobile

Nov 17, 2016 By Sassoon Grigorian

‘Let the experts innovate’: NSW Transport Minister talks tech

Days after unveiling the NSW Future Transport Technology Roadmap, Andrew Constance addressed the Salesforce Government Speaker Series.... Read More

Innovation , Customer Success, Customer Journey, Public Sector, Customer Story

Sep 28, 2016 By Jeremy Smith

Think you're an effective marketer?

Think you're an effective marketer? If you aren’t using artificial intelligence to create personalised journeys in your marketing, you’re not. Here’s why.... Read More

Marketing, Customer Success, Customer Journey

Jul 11, 2016 By Vincent Cotte

3 Easy Ways to Change up Old Sales Habits for Today’s Business Environment

More people would prefer to be contacted online by an account executive. This shifting change is redefining traditional sales processes and reshaping the relationship between marketing and sales. ... Read More

Customer Journey

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Featured

Sales enablement essentials

Be inspired by our customers

Leadership insights

How to turn smartphone shoppers into buyers

9 negotiation skills that win deals

The ultimate marketer’s guide to customer journey mapping

How Digital Assistants and AI will change marketing forever

5 ways to supercharge your customer experience

‘Let the experts innovate’: NSW Transport Minister talks tech

Think you're an effective marketer?

3 Easy Ways to Change up Old Sales Habits for Today’s Business Environment

Editors' Picks

How customer service changed in 2020

CRM 101 for sales leaders

3 years of customer engagement trends

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Europe, Middle East, and Africa

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