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Oct 18, 2018 By Salesforce

Technology change management: 5 steps to success

Change management is crucial to the success of any technology implementation. Using a Lightning migration case study example, we explore five key steps.... Read More

Techtalk, Customer Journey, Customer Success, Lightning

Aug 27, 2018 By Peter Schwartz

What does customer experience look like in the age of AI?

Customer experiences are about to get personal and high tech. Here's what’s about to change.... Read More

Customer Experience, Customer Journey

May 18, 2018 By Salesforce

5 ways to improve your sales process

The marketing landscape is rapidly changing, and it’s important your sales approach changes with it. Here are 5 ways you can improve your sales process.... Read More

Sales, Customer Journey, Customer Satisfaction

Apr 17, 2018 By Salesforce

3 ways to win on customer experience

While most businesses have refocused on improving the customer experience, many are still struggling to win over the customer. Here’s three possible reasons why.... Read More

Customer Experience, Customer Journey

Dec 18, 2017 By Jeff Bullas

Why the old marketing funnel is broken

During Dreamforce, I sat down with Rob Begg, Vice President of Product Marketing for Social and Advertising Products, Salesforce, to explore the three key steps to achieve intelligent marketing.... Read More

Data Management, Marketing, Marketing Personalization, Customer Journey

Sep 22, 2017 By Tiffani Bova

The secrets to a successful customer journey transformation

Using design thinking to transform the customer journey demands new ways of operating, different capabilities and a culture of innovation.... Read More

Customer Experience, Customer Journey, Guest Blog, Service

Aug 23, 2017 By Lauren Fried

3 tips to driving results regardless of marketing budget

The size of your budget shouldn’t determine your success. The quality of the customer journey is the biggest factor.... Read More

Marketing, Customer Experience, Customer Journey

Aug 21, 2017 By Nancy Georges

What motivates a potential customer to choose your brand?

Today’s customer has high expectations when choosing a brand. Learn how to deliver the right experience to meet these needs.... Read More

Retail, Marketing, Customer Experience, Customer Journey, Customer Service

Aug 16, 2017 By Salesforce

4 ways to positively disrupt customer expectations

Businesses are challenged to compete on customer experience, but those customer expectations have changed. Here’s how to surprise and delight, every time.... Read More

Customer Experience, Customer Journey, Customer Service, Service

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