Dec 08, 2017 By Jeremy Smith

Social media doesn’t have to be hard for small businesses – here’s why

Social media is a missed marketing opportunity for most small businesses, with many daunted by the platform. Here’s seven tips to make social media easier.... Read More

Marketing, Social Media, Social Media Marketing, Social, Small Business

Apr 27, 2017 By Jeremy Smith

The ultimate marketer’s guide to customer journey mapping

We have known for quite a while that customer journey mapping is a game changer. Here’s why, and a guide to how easy it can be.... Read More

Marketing, Customer Journey, Einstein, Artificial Intelligence

Apr 07, 2017 By Jeremy Smith

Why mobile is causing a disruption in the marketing world

The true power of mobile marketing is often underestimated. Campaigns should no longer be just mobile-friendly, they should be mobile-first. ... Read More

Marketing, Mobile

Jan 16, 2017 By Jeremy Smith

How to smash your 2017 marketing strategy

No matter what shiny new tactics pop up in 2017, they will succeed or fail for you based on your overall approach to your marketing strategy.... Read More

Marketing

Sep 28, 2016 By Jeremy Smith

Think you're an effective marketer?

Think you're an effective marketer? If you aren’t using artificial intelligence to create personalised journeys in your marketing, you’re not. Here’s why.... Read More

Marketing, Customer Success, Customer Journey

Sep 14, 2016 By Jeremy Smith

How to serve up a stellar customer experience every time

Did you know that inconsistent customer experience is enough to make 60 per cent of shoppers switch brands? Our Regional VP Jeremy Smith offers his top tips for serving up a stellar customer experience across all touch points, every single time.... Read More

Customer Experience, Marketing

Jul 08, 2016 By Jeremy Smith

How Marketers Can Make Every Email Personal (Hint - it’s to do with predictive technology)

Email has come a long way in recent years. Has your business kept up with the pace of change? Are you delivering personalised, relevant emails to customers’ inboxes, and getting the results you want? ... Read More

Marketing, Online Marketing

Mar 30, 2016 By Jeremy Smith

World Tour Melbourne: A Marketer’s Perfect Day

From beacon marketing to augmented and virtual reality, there has never been a more exciting time to be in marketing. Technology has opened up a fire hose of new possibilities for marketers to drink from. Question is, how to prioritise these new opportunities?... Read More

Marketing, Customer Success, Digital Business, Events

Feb 01, 2016 By Jeremy Smith

Email Finds a New Place in Communications Hierarchy

Does your business still prioritise email as a key marketing tactic? In this article we discuss the fall and rise of email and why, although heavily debated, email is still very relevant today as a marketing win. Download the G2 report to see the results of top email products.... Read More

Marketing, Marketing Cloud

Salesforce.com/au

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Jeremy Smith

Social media doesn’t have to be hard for small businesses – here’s why

The ultimate marketer’s guide to customer journey mapping

Why mobile is causing a disruption in the marketing world

How to smash your 2017 marketing strategy

Think you're an effective marketer?

How to serve up a stellar customer experience every time

How Marketers Can Make Every Email Personal (Hint - it’s to do with predictive technology)

World Tour Melbourne: A Marketer’s Perfect Day

Email Finds a New Place in Communications Hierarchy

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