NEW RESEARCH

State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

Featured

Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

GET THE TOOLS

Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

INSPIRE ME

Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Aug 08, 2019 By Salesforce

How Making Every Interaction Count Increased Revenue By 25% For Criterion Conferences

MD at Criterion Conferences, Andrew Savage, shares his story of technological and organisational transformation.... Read More

Customer Experience, Customer Journey, Marketing Automation, Marketing, Small Business

Jul 03, 2019 By Salesforce

State Of The Connected Customer: Engagement Trends You Need To Know

With insights from more than 8000 global consumers and business buyers, the latest State of the Connected Customer Report reveals three key ways to improve customer engagement. ... Read More

Customer Experience, Customer Journey, Marketing, Research, Fourth Industrial Revolution, Service

Jun 26, 2019 By Salesforce

Connections ’19: Our 12 fave moments

Connections ‘19 in Chicago saw Trailblazers sharing their inspirational stories and plenty of exciting announcements. Here are our top 12 highlights. ... Read More

Customer Success, Events, Customer Journey

Jun 25, 2019 By Salesforce

5 Simple Actions That Make High-Performing Marketers Shine

The Salesforce State of Marketing report tracks differences between top-performing and underperforming marketers. Here are five things the top 16% are doing.... Read More

Customer Experience, Customer Journey, Artificial Intelligence, Marketing Personalization, Marketing

Jun 12, 2019 By Salesforce

Customer Journey Mapping: 6 Errors To Avoid

With outstanding customer experience at the heart of any successful marketing strategy, marketers need to be wary of these six common pitfalls that can undermine customer relationships before they’ve even got off the ground.... Read More

Marketing, Customer Journey, Customer Experience, Customer Success

Jun 03, 2019 By Salesforce

How Customer Satisfaction Builds Better Brands

From a broken zipper to personalised Milo tins, Bec Brideson shares her insights on making customer satisfaction a part of your marketing. ... Read More

Marketing, Marketing Personalization, Customer Experience, Customer Journey

Apr 16, 2019 By Salesforce

Here’s What a Customer Data Platform Can Do for Marketers

An enterprise-grade CDP that uses advanced technology and focuses on insight and engagement will drive results for marketers.... Read More

Customer Experience, Customer Journey, Data Management

Mar 20, 2019 By Kevin Doyle

Real-time engagement: Marketers’ #1 priority and challenge

The latest State of Marketing report has found the top priority and challenge for marketers today is one and the same: engaging with customers in real-time.... Read More

Marketing, Customer Experience, Customer Journey

Feb 07, 2019 By Tiffani Bova

Connected Customers Demand Connected CX

Customers increasingly expect predictive CX and they’re willing to give up their data for it. Here’s how you can win their trust, data and loyalty.... Read More

Customer Experience, Customer Satisfaction, Customer Success, Customer Journey, Sales

Watch the best of Salesforce World Tour Sydney 2022 on Salesforce+.

Editors' Picks

INFOGRAPHIC

Salesforce.com/au

Get a monthly round-up of our top blogs straight to your inbox.