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Jun 28, 2019 By Salesforce

Service for connected customers: New channel and bot capabilities

Today’s customers demand service on their terms, using an average of 10 channels to connect with companies. But disconnected service experiences are still far too common. Today, we’re introducing new innovations in multi-channel communication and bot technology. ... Read More

Customer Service, Customer Experience, Omni-channel

Jun 25, 2019 By Salesforce

5 Simple Actions That Make High-Performing Marketers Shine

The Salesforce State of Marketing report tracks differences between top-performing and underperforming marketers. Here are five things the top 16% are doing.... Read More

Customer Experience, Customer Journey, Artificial Intelligence, Marketing Personalization, Marketing

Jun 24, 2019 By Salesforce

State of Service: Service Trends Across APAC

The State of Service report highlights customer service and CX trends from 700 service professionals across Singapore, India, and Australia and New Zealand. ... Read More

Service, Customer Experience, Customer Service, Personalization, Omni-channel

Jun 16, 2019 By Salesforce

State Of Service: Key Highlights For APAC

The State of Service report highlights global customer service and CX trends from more than 3500 service leaders. This infographic examines how APAC stacks up.... Read More

Service, Personalization, Customer Service, Customer Experience, Artificial Intelligence, Omni-channel

Jun 12, 2019 By Salesforce

Customer Journey Mapping: 6 Errors To Avoid

With outstanding customer experience at the heart of any successful marketing strategy, marketers need to be wary of these six common pitfalls that can undermine customer relationships before they’ve even got off the ground.... Read More

Marketing, Customer Journey, Customer Experience, Customer Success

Jun 11, 2019 By Salesforce

7 ways startups are smashing customer service

Startups, unencumbered by stodgy processes and piled bureaucracy, can deliver a superior and innovative customer service experience. Here's seven simple ways startups can improve CX now.... Read More

Customer Service, Startups, Customer Experience, Small Business

Jun 03, 2019 By Salesforce

How Customer Satisfaction Builds Better Brands

From a broken zipper to personalised Milo tins, Bec Brideson shares her insights on making customer satisfaction a part of your marketing. ... Read More

Marketing, Marketing Personalization, Customer Experience, Customer Journey

3 lessons from customer Trailblazers on avoiding a tech trainwreck

Apr 18, 2019 By Salesforce

3 Lessons From Trailblazers on Avoiding a Tech Trainwreck

If technology is driving your business case processes, it’s time to rethink your approach. Here are three lessons from customer Trailblazers that will help get your implementation on track.... Read More

Customer Experience, Innovation

Apr 16, 2019 By Salesforce

Here’s What a Customer Data Platform Can Do for Marketers

An enterprise-grade CDP that uses advanced technology and focuses on insight and engagement will drive results for marketers.... Read More

Customer Experience, Customer Journey, Data Management

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