NEW RESEARCH

State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

Featured

Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

GET THE TOOLS

Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

INSPIRE ME

Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Jan 30, 2019 By Salesforce

Opening The Doors To Success: 8 Paths To A Successful Digital Transformation

Here are 8 doors you can open to achieve a successful digital transformation. ... Read More

Customer Experience, Customer Success, Digital Business, Digital Transformation, Marketing, Partner, Service

Jan 23, 2019 By Salesforce

Salesforce World Tour Is Coming Back To Sydney In 2019

Salesforce World Tour Sydney is returning in 2019, and it promises to be a fun-filled day of innovation, learning, career transformation and giving back.... Read More

Customer Success, Customer Experience, Events Marketing, Fourth Industrial Revolution, Innovation, Trailblazer Story

Jan 22, 2019 By Salesforce

Four Principles to Reach Marketing Maturity

Mark Cameron explores what it takes for marketing teams to play a role in digital transformation strategy.... Read More

Customer Success, Customer Experience, Marketing, Digital Transformation

Jan 08, 2019 By Salesforce

6 Tips for Creating an Amazing Self-Service Portal

Self-service customer support is table stakes in today’s 24/7, digital-first world. Here’s six tips to create an amazing self-help centre experience.... Read More

Customer Service, Service, Digital Transformation, Customer Experience, Small Business

Dec 19, 2018 By Salesforce

Salesforce State of Marketing report: Trends and insights from 4100 global marketers

The fifth annual State of Marketing report provides insights from 4100 leading global marketers on strategic priorities, challenges, trends and technologies... Read More

Artificial Intelligence, Marketing, Marketing Automation, Marketing Cloud, Customer Experience

Dec 06, 2018 By Tiffani Bova

AI: The tool that sets high-performing sales team apart

AI isn’t the latest ‘quick fix’ for sales. It’s how the top-performing quarter of sales teams stay focused on their customers.... Read More

Artificial Intelligence, Sales, Sales Strategies, Customer Experience

Nov 20, 2018 By Salesforce

Finservs have lost consumers’ trust – and tech can help rebuild it

We’re officially in a trust crisis – with trust falling globally across media, business, government and NGOs. Australia is far from immune, sitting just four percentage points shy of taking the ‘least trusting country’ title from Russia, according to Edelman’s Trust Barometer.... Read More

Financial Services, Customer Experience, Personalization, Artificial Intelligence

Oct 08, 2018 By Salesforce

State of the Connected Customer: An ANZ perspective

Our State of the Connected Customer research uncovered ANZ business buyers’ and consumers’ CX expectations, and we’re here to show you how to meet them.... Read More

Customer Experience, Artificial Intelligence, Data Management

Oct 03, 2018 By Stuart Ward

User Experience to take centre stage on eve of open banking in Australia

With Australian laws changing to allow data flow between financial services through open banking, creating 1:1 customer experiences becomes a priority.... Read More

Financial Services, Financial Services Cloud, Customer Experience, User Experience, Service

Watch the best of Salesforce World Tour Sydney 2022 on Salesforce+.

Editors' Picks

INFOGRAPHIC

Salesforce.com/au

Get a monthly round-up of our top blogs straight to your inbox.