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How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Sep 27, 2019 By Salesforce

SMB Insights: Customer Experience

We spoke to more than 2000 SMB leaders and owners across the globe for our latest Small & Medium Business Trends Report – in a three-part infographic series, we’re diving into the findings. Here’s part three.... Read More

SMB Digital Marketing, Small Business, Customer Experience

Aug 27, 2019 By Salesforce

4 essential steps for onboarding a new customer service representative

Find out why making your new customer service rep’s first day the best they’ve ever had is good business. ... Read More

Customer Experience, Customer Service, Practical Tips

Aug 08, 2019 By Salesforce

How Making Every Interaction Count Increased Revenue By 25% For Criterion Conferences

MD at Criterion Conferences, Andrew Savage, shares his story of technological and organisational transformation.... Read More

Customer Experience, Customer Journey, Marketing Automation, Marketing, Small Business

Aug 05, 2019 By Peter Schwartz

Debunking AI Myths

While some argue AI will cost people their jobs, leading businesses are using AI to enable staff to do more of the work they enjoy, and to do it better.... Read More

Artificial Intelligence, Service, Innovation, Customer Experience, IT

Jul 18, 2019 By Salesforce

Digital Transformation Fatigue Is Taking Our Eyes off the Customer

Chris Skinner shares his insights into the future of financial services in Australia, arguing that those who prioritise the customer in the open data economy will come out on top.... Read More

Financial Services, Customer Experience, Customer Success, Digital Transformation

Jul 17, 2019 By Salesforce

3 Ingredients Marketers Can’t Work Without: AI, Trust and Collaboration

SVP, Marketing Strategy & Innovation, Jon Suarez Davis reveals how marketers can use AI, trust and collaboration to meet the demands of changing customer expectations. ... Read More

Artificial Intelligence, Marketing, Innovation, Customer Experience

Jul 16, 2019 By Stuart Ward

How Financial Services Will Build Trust With Open Banking

Financial services strategist Stuart Ward shares his insights into the brave new world of open banking. ... Read More

Customer Experience, Small Business, Financial Services

Jul 09, 2019 By Salesforce

5 ways to assess and improve your customer service

Determining the quality of your customer service goes beyond customer feedback. Here are five steps to improve your service and customer experience. ... Read More

Customer Service, Customer Experience

Jul 03, 2019 By Salesforce

State Of The Connected Customer: Engagement Trends You Need To Know

With insights from more than 8000 global consumers and business buyers, the latest State of the Connected Customer Report reveals three key ways to improve customer engagement. ... Read More

Customer Experience, Customer Journey, Marketing, Research, Fourth Industrial Revolution, Service

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