Paul Zahra

Paul Zahra is CEO of the Australian Retailers Association.

Jul 07, 2021 By Salesforce

Say Goodbye to Digital Transformation Fatigue With These 6 Tips

If you’re feeling fatigued from digital transformation talk over the past 18-months, we have 6 tips to help you approach it with fresh momentum.... Read More

Digital Transformation, Artificial Intelligence, Cloud, Cloud Services, Practical Tips

Jul 02, 2021 By Salesforce

Why Customer Journey Mapping Is More Than a Marketing Buzzword

Wondering what customer journey mapping is? Here’s a quick explanation on what it is and how you can entwine it with your marketing funnel.... Read More

Customer Journey, Marketing, Customer Engagement, Customer Experience

Jul 01, 2021 By Salesforce

7 Tips to Stay Productive and Be Well While Working From Home

Back in lockdown this week and working from home? Revisit our top working from home tips to help you stay productive and be well.... Read More

Practical Tips

Jun 30, 2021 By Nick Gill

Be Bold: How to Meet the Challenge of Improving Customer Experience in Manufacturing

The manufacturing industry has traditionally been dominated by B2B models that often obscure the experience of the end user. Discover why and how customer experience should be at the heart of the sector and how business leaders can achieve it.... Read More

Customer Experience, Customer Engagement, Industry Report, Research, Manufacturing

Jun 24, 2021 By Salesforce

From CRM to CPQ: demystifying the ABCs of better business

Whether you’re well-acquainted with business technology or a total newcomer, it can be hard to keep up with all the acronyms. Here are some of the most common ones to know now.... Read More

Digital Transformation, CRM, Practical Tips

Jun 24, 2021 By Salesforce

Infographic: 5 ways government can build on new gains in trust

When it comes to government, our research with Boston Consulting Group found small gains in customers’ trust but big increases in digital service usage. Here are 5 considerations for public sector leaders who want to keep the momentum going.... Read More

Infographics, Research, Public Sector, Digital Transformation

Jun 23, 2021 By Salesforce

How to Boost Sales Productivity in the New Normal

The pandemic accelerated digital transformation and challenged sales leaders to explore fresh ways to boost productivity. Here, Regional Sales Director Justine Gribble shares her insights for keeping customers and employees engaged – and using the right technologies to help you do it.... Read More

Sales, Sales Strategies, E-Books, Customer Experience, Digital Transformation, Strategy

Jun 21, 2021 By Salesforce

5 Ways Marketers Can Create a Great Post-Purchase Experience

The experience a brand provides is a powerful opportunity for marketers to create a sticky customer ecosystem with lasting value and impact. Mark Cameron from W3. Digital shares his top 5 strategies for making it happen.... Read More

Customer Engagement, Customer Experience, Customer Satisfaction, Marketing Personalization, Marketing

Jun 18, 2021 By Salesforce

How to Improve Team Efficiency and Productivity

Building teams, reaching goals, and keeping the work flowing aren’t easy - just ask Ashley Young, Director of Strategic Communications and Ops at Salesforce. Here she shares proven tactics to boost productivity and efficiency in any work environment.... Read More

CEO, Leadership

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Paul Zahra

Say Goodbye to Digital Transformation Fatigue With These 6 Tips

Why Customer Journey Mapping Is More Than a Marketing Buzzword

7 Tips to Stay Productive and Be Well While Working From Home

Be Bold: How to Meet the Challenge of Improving Customer Experience in Manufacturing

From CRM to CPQ: demystifying the ABCs of better business

Infographic: 5 ways government can build on new gains in trust

How to Boost Sales Productivity in the New Normal

5 Ways Marketers Can Create a Great Post-Purchase Experience

How to Improve Team Efficiency and Productivity

Editors' Picks

How customer service changed in 2020

CRM 101 for sales leaders

3 years of customer engagement trends

Americas

Europe, Middle East, and Africa

Asia Pacific