Paul Zahra

Paul Zahra is CEO of the Australian Retailers Association.

May 24, 2021 By Brian Solis

How Generation Novel Is Driving a New Era of Customer Service Experience

Brian Solis shares how the emergence of Generation Novel has both accelerated the drive toward digital transformation and modified it. Here he explains why learning what makes Gen N tick should be the number one priority of customer service professionals.... Read More

Customer Service, Customer Experience, Digital Transformation, Service, Service Cloud

May 21, 2021 By Davinder Mann

Helping Future Generations Through Mentoring

Every year, more than 600 million hours are dedicated to volunteering. Part of this is mentoring the younger generation, when they’re at their most vulnerable and in need of guidance. So how has Salesforce worked with Raise Foundation to make a difference?... Read More

Community, Equality, Salesforce Culture

May 20, 2021 By Salesforce

3 Finserv Leaders Share Their Secrets to Creating Great Customer Experiences

In an age of tech-savvy customers and digital disruption, it’s important that financial services companies keep their finger on the pulse of what people want and need. Three finserv leaders share how to translate these insights into products people love.... Read More

Financial Services, Customer Experience, Digital Transformation

May 19, 2021 By Salesforce

How to Sell and Explain a New Product to Your Customer

Explaining a new product to a customer doesn’t have to be complicated. Here are three tips to help you explain it and get the sale.... Read More

Sales, Sales Strategies, Marketing

May 18, 2021 By Salesforce

What gives sales teams the best advantage? Two experts weigh in

What helps sales teams gain a competitive advantage? Is it people, purpose, product, price or process? Tony Hughes and Cian McLoughlin debate.... Read More

Sales, Sales Strategies, Digital Transformation, Leadership Insights

May 13, 2021 By Tiffani Bova

3 Sales Predictions for 2022

Is the sales funnel still relevant? How should sales leaders measure success? Tiffani Bova explains three trends that are reshaping sales.... Read More

Sales, Thought Leadership, Strategy

May 11, 2021 By Salesforce

CRM 101: A Guide for Marketers

As customers demand more personalised experience, CRM software is proving a critical tool for marketers to deliver tailored campaigns with proven ROI.... Read More

CRM, Marketing, Marketing Automation, Marketing Cloud

May 10, 2021 By Salesforce

7 tips that successful salespeople use to improve their presentation skills

The sales pitch looks very different to the way it once did. With these 7 tips, you can transform your presentation into the dynamic, listen-first, off-script conversation buyers want to have. Think less dazzle and more discussion. Buzz words are out, relevancy is in.... Read More

Sales, Sales Strategies, Practical Tips

May 06, 2021 By Gisele Kapterian

Trust in Government Has Increased – and With It, Permission to Personalise Within Parameters

This time it’s personal: Trust Imperative 2.0 builds on last year’s research, finding increased trust in government. But how can agencies drive new efficiencies and retain that trust beyond the COVID-19 crisis?... Read More

Public Sector, Research

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Paul Zahra

How Generation Novel Is Driving a New Era of Customer Service Experience

Helping Future Generations Through Mentoring

3 Finserv Leaders Share Their Secrets to Creating Great Customer Experiences

How to Sell and Explain a New Product to Your Customer

What gives sales teams the best advantage? Two experts weigh in

3 Sales Predictions for 2022

CRM 101: A Guide for Marketers

7 tips that successful salespeople use to improve their presentation skills

Trust in Government Has Increased – and With It, Permission to Personalise Within Parameters

Editors' Picks

How customer service changed in 2020

CRM 101 for sales leaders

3 years of customer engagement trends

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Europe, Middle East, and Africa

Asia Pacific