Paul Zahra

Paul Zahra is CEO of the Australian Retailers Association.

Jul 23, 2021 By Merlin Luck

CRM Priorities: The Quickest Ways to Make the Biggest Impact for Your SMB

Need to transform your small business? Salesforce’s Merlin Luck explores how specific digital solutions match with some of the most common SMB goals, from attracting more customers to scaling customer support.... Read More

Small Business, CRM, Customer Experience, Marketing, Sales

Jul 21, 2021 By Salesforce

4 Great Examples of ANZ Businesses Using Data to Change Their Business

Customer experience is becoming the ultimate brand battleground. Here’s how four ANZ businesses are using data to get ahead of the competition.... Read More

Data Management, Customer Experience, Customer Story, Customer Success, Cloud

Jul 16, 2021 By Salesforce

Why Digital Transformation Is a Little Like a Home Reno

When looking at some of the early steps of digital transformation, anyone who’s undergone a home reno might recognise a few parallels. Here’s how the project types are similar and what you should know about transformation and innovation.... Read More

Digital Transformation, Innovation, Practical Tips

Jul 15, 2021 By Salesforce

How to Scale a Startup: Aussie Success Story Shootsta Shares What They Learned

There’s nothing like the early whirlwind days of a startup. But as it grows, can your processes evolve alongside it? Find out how one startup transformed for scalable growth.... Read More

Digital Transformation, Small Business, SMB Digital Marketing, SMB Spotlight

Jul 14, 2021 By Salesforce

How to Deliver a Mic Drop Moment in the Virtual World

Six of our most experienced public speakers share their tips for creating amazing virtual presentations. It starts with knowing your audience and overcoming the challenge of connecting and engaging through a screen.... Read More

Practical Tips

Jul 13, 2021 By Salesforce

Salesforce CRM: The Ultimate Guide for Enterprise

We have the ultimate guide to Salesforce CRM for enterprise. Find out the who, what and how of all things Salesforce CRM and digital transformation.... Read More

CRM, Enterprise, Cloud

Jul 12, 2021 By Salesforce

6 Mistakes to Avoid When Mapping Customer Journeys

Avoid these 6 customer journey mapping mistakes to deliver a personalised, cross-channel experience at every step of the customer lifecycle.... Read More

Marketing, Customer Journey, Customer Journeys, Customer Experience, Customer Engagement

Jul 09, 2021 By Salesforce

How to Improve the Virtual Selling Experience by Breaking Down Data Silos

The rise of virtual selling isn’t new, but the COVID-19 pandemic has taken it to new heights. Sales leaders from REA Group share why sales professionals need to find ways to leverage technology and data to better navigate the virtual sales process.... Read More

Sales, Sales Strategies, E-Books, Digital Transformation

Jul 09, 2021 By Salesforce

Leapfrogging Forward Requires Putting People First – Here’s How to Do It

Need to move fast on transformation? You’re not alone, but don’t lose sight of an important element: people. Transformation Jackie Cook explains how to make it work.... Read More

Digital Transformation, Leadership Insights, Public Sector

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Editors' Picks

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Paul Zahra

CRM Priorities: The Quickest Ways to Make the Biggest Impact for Your SMB

4 Great Examples of ANZ Businesses Using Data to Change Their Business

Why Digital Transformation Is a Little Like a Home Reno

How to Scale a Startup: Aussie Success Story Shootsta Shares What They Learned

How to Deliver a Mic Drop Moment in the Virtual World

Salesforce CRM: The Ultimate Guide for Enterprise

6 Mistakes to Avoid When Mapping Customer Journeys

How to Improve the Virtual Selling Experience by Breaking Down Data Silos

Leapfrogging Forward Requires Putting People First – Here’s How to Do It

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