Paul Zahra

Paul Zahra is CEO of the Australian Retailers Association.

Apr 02, 2012 By Salesforce

Social Media Marketing for SMBs

The BBC has some great pointers from SMBs looking to jump into social media. Great quote here on the why it's so important: Mr Bard quotes Amazon founder Jeff Bezos: "If you make customers unhappy in the physical world, they might each tell six friends. If you make customers... Read More

Social

Dec 15, 2011 By Salesforce

That was THE Year that was, that was...

In launching our first company blog we thought it was a good opportunity to look back at 2011 with a couple of the people who lead our local business here in Australia and New Zealand, VP of Enterprise Sales, Tony Armfield and VP of Corporate Sales, Matt Loop. So I took a few minutes to... Read More

Social

Dec 12, 2011 By Salesforce

Markets are Conversations

The Cluetrain Manifesto, written some 10 years ago, quite accurately predicted what has become known as web 2.0. It envisaged how social networking would change the way companies talk to their constituents, beginning with the statement: "Markets are conversations." This month, we... Read More

Social

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Paul Zahra

Social Media Marketing for SMBs

That was THE Year that was, that was...

Markets are Conversations

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