“Digital transformation” was a word we couldn’t get enough of in 2020. As businesses looked to “pivot” (another 2020 word) their service and products online, memes around digital transformation and automated workflow circulated. Who could forget this particular meme calling out the COVID-19 pandemic for leading digital transformation of a company?
Digital Transformation Quiz Susanne Wolk (Twitter)
Which raises the question? Is digital transformation in danger of becoming a meaningless buzzword? As Australia and New Zealand businesses continue to embrace remote working, whether as a part of a hybrid model or full-time, businesses must not lose sight of the long-term benefits of digital transformation — even if you are over saying the word.
Here are six of the most compelling reasons for companies to take action on digital transformation with fresh momentum.
In an all-digital world, businesses can’t afford to respond to customers at a glacial pace. If greater process efficiency is what your employees are crying out for, replacing or augmenting legacy systems with digital platforms is a powerful way to respond.
With cloud-based platforms now recognised as more secure and more effective than on-site systems, the argument for operational security and customer-friendly efficiencies is hard to ignore.
Don’t risk being overtaken by more agile or innovative competitors. AI and automation hold massive potential for improving efficiencies and creating a new breed of careers in technology.
Whether it is using automation to improve the customer experience to marketing communications, or a complex one such as an end-to-end large-scale manufacturing process. See how these customer have embraced automation:
Our research shows that consumers are demanding more personalised, multi-channel, real-time, connected service. Customer engagement is ripe for digital transformation and an abundance of new strategic directions are possible. For example:
Want more information on technology that is driving change, listen to what our experts have to say about the technology trends shaping the future.