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How to Motivate Your Sales Team and Other Tips on Building Resilience

Jun 04, 2020 By Carol Fong

How to Motivate Your Sales Team and Other Tips to Build Resilience

As we evolve into the new normal, sales teams navigate the challenges of remote work and selling into an uncertain economy. Get tips on how to help them stay motivated and keep customers engaged.... Read More

Sales Cloud, Sales Strategies

Jun 03, 2020 By Jess O'Reilly

Using Technology to Build Business Resilience

Wondering how your business will operate in a post-pandemic world? Salesforce’s Jess O’Reilly shares her learnings on building business resilience and insights on what the new normal might look like. ... Read More

Digital Transformation, Cloud Services, Customer Satisfaction

Jun 02, 2020 By Allison Witherspoon

What Is Predictive Analytics?

What if you could predict the future? For example, if you were able to predict the best offer to convince customers to open a marketing email and hand over their credit card details? Or which of your customers is most likely to take their business elsewhere? You can — with predictive... Read More

Artificial Intelligence, Analytics, CEO, Einstein, Machine Learning, Leadership Insights

May 29, 2020 By Feras Alhlou

How to Adjust Your Marketing Cloud and Google Analytics 360 Integration to Keep Your Data Accurate

Fluctuations in ad spend, work from home mandates, and more consumer time spent online — These are a few of the recent shifts having sudden and drastic impacts on the visits to your company’s web site. For those who count on Salesforce Marketing Cloud and Google Analytics 360 for actionable... Read More

Digital Transformation, Marketing, Marketing Cloud, Data Management, Leading Through Change

May 28, 2020 By Ari Bendersky

Innovation Expert Geoffrey Moore: Your Company’s Vision and Values Shouldn’t Change in a Crisis

Geoffrey Moore, the best-selling author of “Chasing the Chasm” and a respected marketing consultant and innovations expert, joined us to discuss how companies can thrive amid the COVID-19 crisis. Here, in the first of a three-part series, Moore encourages companies to reflect on what they can do to... Read More

Future of Work, Customer Experience, Leading Through Change, Thought Leadership, CEO

May 26, 2020 By Adam Blitzer

The 6th State of Marketing Report Uncovers Trends to Navigate Change

Marketers have always been at the forefront of change. A few months ago, the focus was on trying to innovate and stay ahead in a new decade where every industry, region, and customer experience is being disrupted. Technologies such as artificial intelligence (AI), along with increased customer... Read More

Customer Engagement, Leading Through Change, Marketing, Industry Report, Research

May 22, 2020 By Chris Jordan

Real Time or Right Time: The Marketing Dilemma

Now is not a good time Have you ever asked somebody a question and quickly regretted it when the all too common, “Now is not a good time!” is the response? The influx of COVID-19 emails that flooded my inbox from companies I don’t remember doing business with let alone signing up for their... Read More

Marketing, Customer Success, Strategy, Customer Engagement

May 21, 2020 By Ari Bendersky

Why Masks Will Likely Be Necessary at Work Until 2021

Renowned doctor David Agus discusses the nuances of face coverings in the workplace while some businesses weigh their necessity. Welcome to part two in our series about returning to the workplace, in conversation with renowned physician David Agus. Today Dr. Agus discusses the high probability that... Read More

Future of Work, Leading Through Change, Leadership Insights

May 20, 2020 By César Vieira Lino

Agents of Change: How Business Can Accelerate Climate Action

As the global community continues to respond to the COVID-19 pandemic, there is reason for hope. In ASEAN, governments, the corporate sector, and NGOs have mobilised at impressive speeds in a concerted effort to meet the crisis head-on. This cooperation is a testament to what we can accomplish when... Read More

Corporate Culture, Sustainability, Business as a Platform for Change