Feature

Apr 23, 2020 By Marc Mathieu

From Breakdown to Breakthrough: A Game Plan for Brands During Times of Crisis

Marc Mathieu is Senior Vice President, Strategic Customer Transformation & Innovation, at Salesforce. It’s safe to say I’ve encountered almost every kind of brand crisis during my career. When I worked for Coca-Cola in Asia during the late 1990s and early 2000s, we dealt with government... Read More

Customer Engagement, Marketing, Marketing Cloud, Leading Through Change, Thought Leadership

Apr 22, 2020 By Andrew Albert

Deploy a Crisis Response App to Support Your Workforce and Business Continuity

Over the last month, business practices have changed around the world. Routines are no longer the same, and we’re figuring out where to focus and how to pivot based on changing data and operational considerations. Yet, it’s awe-inspiring to see individuals and teams, all across the world, finding... Read More

Customer Engagement, IT, AppExchange, Apps, Leadership, Leading Through Change

Apr 17, 2020 By Laura Woods

Video: An Overview of the New Programs We've Rolled Out, Responding to the Pandemic

Today, Salesforce Senior Vice President of Employee Marketing and Engagement Jody Kohner provides a lens into the rapid changes taking place at our company as Salesforce adapts to life and work during a pandemic. Guided by the desire to ramp up communication and to provide radical transparency for... Read More

Business as a Platform for Change, Leading Through Change, Leadership, Corporate Culture

Apr 15, 2020 By Tony Kays

5 Ways Small- and Medium-Sized Sales Teams Can Lead With Compassion

Many small- or medium-sized businesses (SMB) are in uncharted waters right now. As business leaders, this is time to consider what you and your sales teams can do for customers by being there for them. Here are five simple and effective ways your SMB can lead with compassion: 1. Reframe... Read More

Customer Engagement, Sales, Small Business, Leading Through Change

Apr 13, 2020 By Enrique Ortegon

Small Businesses Are There for Us – Now They Need Us More Than Ever

We are in a challenging time. It has made me reflect on the many things we take for granted. And everything that once made our lives easier, from office space to public school for our children to the convenience and dependability of small businesses. There’s the restaurant you can depend on for a... Read More

Small Business, Leading Through Change

Apr 09, 2020 By Anna Rosenman

How to Update Your Site Faster in Times of Crisis: 5 Tips

Crisis drives rapid change. Across industries, we’re grappling with a communication challenge in real time. Commerce leaders face a unique need to keep a mountain of content current – all while their content teams work from home. You and your content team may feel it’s impossible to respond fast... Read More

Customer Engagement, Commerce, Leading Through Change, Salesforce CMS, Retail

Apr 08, 2020 By Sarah Aerni

How to Adjust Your AI Strategy to Address Volatility in a Time of Crisis

In the face of COVID-19, we’ve changed how we interact with friends, families, colleagues — and businesses. As our behaviour has shifted, so has the data connected with it. Now your models may be producing atypical results. Businesses now face a shared challenge: how do you predict the... Read More

Artificial Intelligence, Leading Through Change

Mar 31, 2020 By Rob Ferguson

Salesforce Care for Health: No Cost COVID-19 Care Response Solution

Over the past week, I’ve been speaking with many leaders and health care providers whose teams are feeling overwhelmed with inbound calls and cases dealing with the COVID-19 pandemic. My colleagues and I have been working on ways we can help. On Wednesday, March 11, Salesforce Chair and CEO Marc... Read More

Health Cloud, Healthcare & Life Sciences, Customer Service, Leading Through Change

Mar 31, 2020 By Mark Abramowitz

What You Can Do In One Hour to Enhance Your Self-Service

Customers are visiting FAQ pages more frequently, signing into customer portals regularly, and reaching out across all channels for help in navigating the uncertainty during the coronavirus pandemic. As your team works day in and day out to make your customers feel supported and cared for, your... Read More

Digital Transformation, Customer Service, Service Cloud, Leading Through Change, Service