Feature

Dec 21, 2022 By Ivy Wright

Meet the New CFO — Your Most Important Leader in This Economy

The CFO who understands the potential of strategies like automation and platform consolidation can positively impact the bottom line.... Read More

CEO

Feb 09, 2021 By Taylor Price

New Research: Is CRM the Secret To Connecting Your Business Silos?

Salesforce and Forrester Consulting evaluated the use of CRM across industries to understand how businesses are evolving to become more customer-centric. ... Read More

CRM, Research, Thought Leadership, Customer Engagement, CEO

Oct 15, 2020 By Karen Solomon

Inside Hong Kong Broadband Network’s Decision To Give Away a Month of Broadband For Free

NiQ Lai from Hong Kong Broadband Network (HKBN) discusses why HKBN responded to the pandemic by giving away a month of broadband for free.... Read More

Leading Through Change, Thought Leadership, Future of Work, CEO

Oct 14, 2020 By Peter Doolan

How to Build One Team Around the Customer

Customer-centric organisations have silos, too. This post explores how businesses can bring the right processes to life, and have clear designations of who’s doing what.... Read More

CEO, Customer Engagement, Customer Experience, Best Practices, 360 Perspectives

Jun 02, 2020 By Allison Witherspoon

What Is Predictive Analytics?

What if you could predict the future? For example, if you were able to predict the best offer to convince customers to open a marketing email and hand over their credit card details? Or which of your customers is most likely to take their business elsewhere? You can — with predictive... Read More

Artificial Intelligence, Analytics, CEO, Einstein, Machine Learning, Leadership Insights

May 28, 2020 By Ari Bendersky

Innovation Expert Geoffrey Moore: Your Company’s Vision and Values Shouldn’t Change in a Crisis

Geoffrey Moore, the best-selling author of “Chasing the Chasm” and a respected marketing consultant and innovations expert, joined us to discuss how companies can thrive amid the COVID-19 crisis. Here, in the first of a three-part series, Moore encourages companies to reflect on what they can do to... Read More

Future of Work, Customer Experience, Leading Through Change, Thought Leadership, CEO

Mar 23, 2020 By Stephanie Buscemi

Helping Business Manage Through Crisis

In this time of tremendous global challenge and continued business transformation, we’ve created Leading Through Change, a series for both senior executives, small business leaders, and those in between. Our goals are simple: 1. to provide thought leadership, tips, and resources from Salesforce and... Read More

Business as a Platform for Change, CEO, Collaboration, Customer Experience, Leadership, Strategy, Leading Through Change