Feature

Sep 21, 2021 By Ian Douglas

4 Ways To Ensure Your Experience Metrics Stay Customer-Centric

It’s time to expand experience KPIs. Learn how to get the most value from your CRM with four customer-centric tips for measuring success. ... Read More

Service, CRM, Service Cloud, Customer Engagement, Customer Satisfaction, Customer Experience

Sep 07, 2021 By Mai Le

Customers Want Connected Experiences, Data Integration Will Give It to Them

Ready to grow? MuleSoft uses APIs to work with Salesforce, Slack, Tableau, and more to create the connected experiences you want — fast.... Read More

Data Management, Customer Engagement, Customer Experience, CRM

Sep 06, 2021 By Divisha Gupta

The State of CRM Reveals Top Asia-Pacific Trends and Opportunities

Here’s how teams in the APAC region use CRM, the key challenges they face, and opportunities for businesses to maximise their use of CRM.... Read More

CRM, Research, Customer Engagement, Thought Leadership

Sep 02, 2021 By Salesforce

How 3 Retailers in Asia Use Marketing Technology To Boost Customer Engagement

Innovation and real-time engagement were top priorities for marketers going into 2021. Here are three retailers that do this well. ... Read More

Marketing, Retail, Customer Engagement

Aug 26, 2021 By Salesforce

How Small and Fast-Growing Businesses Can Use Technology To Scale and Grow

Get top tips for success from our recent Salesforce Live: Asia episode for Small & Fast-Growing Business Trailblazers. ... Read More

Small Business, Trailblazer Story, Customer Engagement, Digital Transformation

Aug 25, 2021 By Salesforce

Why Customer Service Is the New Sales Engine

Learn how collaboration between sales and service can contribute to better customer experiences and improve sales performance.... Read More

Service, Sales, Infographics, Customer Engagement

Aug 24, 2021 By Peter Schwartz

How Government Generates Trust Through Digital Services in Singapore

There are links between a government’s digital services and levels of trust for government. Learn more this relationship.... Read More

Public Sector, Thought Leadership, Research, Customer Engagement

Aug 17, 2021 By Salesforce

Hyper-Personalisation: Key to the Future of Digital Banking

Here’s why financial institutions should capitalise on hyper-personalisation to elevate the customer experience and build customer loyalty.... Read More

Financial Services, Personalization, Customer Engagement

Aug 11, 2021 By Dan Scodellaro

Is Your Marketing Personalisation Strategy Where It Needs To Be?

Many businesses do the bare minimum in terms of marketing personalisation. Here’s why they need to continuously improve beyond the basics.... Read More

Personalization, Marketing, Marketing Personalization, Customer Engagement