Feature

Jul 08, 2020 By Salesforce India

How Marketers Can Innovate in Times of Disruption

COVID-19 has accelerated digital adoption. More customers are now open to e-retail, enrolling for virtual education, and making financial investments online. And amidst all these changes, organisations are looking at marketers to boost customer engagement and loyalty. As marketers, how do you get... Read More

Customer Engagement

Jul 07, 2020 By Salesforce India

What Will the Future of B2B Commerce for Manufacturers Look Like?

Reimagining commerce is the new business imperative for manufacturers. Customers know what it’s like to shop on B2C platforms like Amazon where the buying journey is seamless, easy, and convenient. They expect a similar experience with B2B buying as well. Can manufacturers live up to these... Read More

Digital Transformation

Jul 02, 2020 By Salesforce India

How Is COVID-19 Changing the Customer Experience?

Customer experience has always been a way for companies to differentiate themselves. But COVID-19 has changed the rules of the game. The customer we now serve is self-isolating, prefers digital and contactless engagement channels, is more conscious about spend, and is likely to be making different... Read More

Customer Experience

Jun 30, 2020 By Salesforce India

4 Ways to Improve Productivity in a Remote Sales Team

COVID-19 has transformed the way companies sell. Sales pitches that were once delivered in person, and deals that were once closed over a handshake are now being done virtually. In India, 96% of B2B businesses surveyed by McKinsey have shifted to a remote selling model. 70% believe that the new... Read More

Future of Work

Jun 29, 2020 By Ari Bendersky

How Companies Are Getting Back on Their Feet in a Pandemic

COVID-19 forced most companies into a state of course correction and innovation in order to stay afloat. You’ll find examples all over the business world. Amazon set up on-site testing labs and beefed up staff to handle ordering surges. John Deere created new safety measures for its warehouse... Read More

Future of Work, CEO, Leading Through Change

Jun 26, 2020 By Shonnah Hughes

How Emotional Intelligence Increases Customer Loyalty

Customer service representatives and social media users are no strangers to the growing phenomena of “cancel culture.” As humans, however, we crave interaction and acceptance. So why is it now common to cancel services after a single negative interaction? How can we use emotional intelligence (EQ)... Read More

Customer Engagement, Customer Service, Customer Experience, Leading Through Change

Jun 24, 2020 By Salesforce India

Infographic: Digital Lenders Are Changing the Rules; How Can Traditional Players Fight Back?

Traditional banks in India have a wider reach compared to other institutions. But their products and services are still inaccessible to 190 million Indians. In this scenario, digital lenders have emerged as a ray of hope for the unbanked and the underbanked - people living on the fringes of the... Read More

Digital Transformation

Customer Centric Technology: Salesforce brings you an all-in-one guide on how customer centric technology can help transform the Indian insurance industry & solve some major customer centric problems.

Jun 23, 2020 By Ayan Sarkar

A New Day for Indian Insurance With Customer-Centric Technology

School admissions have opened for the current Indian academic year. Most of you must have opted to pay fees online. Just like the Internet, online transactions have become ubiquitous too. And this is because India’s financial service providers have successfully digitised and simplified banking... Read More

Customer Engagement

Jun 21, 2020 By Salesforce India

A Marketer’s Roadmap to Navigating the Next Decade of Transformation

The role of marketers has been continually changing in recent years, thanks to advances in technology, changes in customer expectations, and rapid disruption across industries and regions. Marketers’ roles have evolved to focus on real-time customer engagement, omni-channel customer service and... Read More

Research