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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

October 9, 2019 By Salesforce Canada

How Small Businesses Can Use LinkedIn For Marketing

There’s always a difference between using a social media platform in your personal time and using it as a marketing channel for your company, and that’s particularly true of small and medium-sized businesses that want to reach their audience via LinkedIn. In its earliest days, LinkedIn came across... Read More

Small Business, SMB Digital Marketing

October 7, 2019 By Kathleen Garvin

The Differences Between CTAs in B2B and B2C Marketing

Messaging in marketing is deliberate. We use certain language to tell stories and engage current and potential customers. And, yes, make a sale every now and then. A landing page, which is also known as a lead-capture or destination page, is used to generate leads or make a sale. The goal is to... Read More

B2B Marketing, B2C Marketing, Marketing

October 4, 2019 By Kelsey Jones

Is Social Media for Every Small Business?

If you're a small-business owner, you only have a set amount of resources and budget you can use for your marketing. Any marketing initiatives usually take up time as well if you haven't passed them to someone else. One thing that many small-business owners struggle with is whether or not they... Read More

Small Business, Social Media Marketing

October 3, 2019 By Salesforce Canada

Why It’s Time To Pay Attention To The Length Of Your Sales Cycle

Everyone is familiar with the saying “time is money,” but a lot of business executives may not realize the exact relationship between the time it takes a customer to go through the sales cycle and their ability to achieve their annual financial goals. When companies start making forecasts, for... Read More

Sales

September 27, 2019 By Salesforce Canada

It’s Time To Put AI To Work On Lead Generation

Some companies are searching, grasping, hungry for just a few more leads. Other companies are generating an avalanche of leads. Neither scenario is ideal, and in both cases organizations will face the same challenge. No matter how many leads you’re generating, the trick is determining which... Read More

Sales

September 25, 2019 By Salesforce Canada

Meet The Canadian Trailblazers: Elodie Martinez

She’s fearlessly moved to new countries where she didn’t speak the language, taken on roles for which she had little previous experience and eagerly dove into learning about new technologies. Suffice it to say that Elodie Martinez has no problem trying new things. It’s one of the many attributes... Read More

Trailblazer Story, Customer Story, Customer Success

September 23, 2019 By Alexandra Tachalova

How to Effectively Implement Your CRM Platform

Have you considered implementing a customer relationship management (CRM) platform? There are seven telltale signs that indicate your company is in need of a CRM platform to generate more sales and facilitate your company’s growth. It’s hard or impossible to keep up with lead flow. When you need... Read More

Sales, CRM, Marketing

September 20, 2019 By Salesforce Canada

What Does Customer Service Mean To Your Customers?

Someone should do a “streeter” about the definition of customer service. You know those quick interviews that TV crews sometimes do with a wide range of everyday people, where they’re all asked the same question? That’s what those in the media call a “streeter.” Streeters are fun in part because... Read More

Customer Service

September 16, 2019 By Salesforce Canada

Should You Tie Your Content Marketing ROI To Your Profit Margin?

It’s the inevitable question — almost an accusation, really — that will often get lobbed at those responsible for content marketing at some point in their professional journey: “We’re creating all this stuff, but does it really make a difference in terms of our actual business?” Even if the... Read More

Marketing

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