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The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

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Salesforce Solves Series

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November 19, 2019 By Kim Honjo

What We Learned on Day 1 of Dreamforce ‘19

Hello Trailblazers! For those in town, welcome to San Francisco, and to those online, we’re glad you can join us. Did you have a good first day at Dreamforce? We kicked off our event today with tons of great content, hands-on activities in the Campground, live music in the Dreamforest, fascinating... Read More

Dreamforce, Artificial Intelligence, Salesforce Ohana

November 15, 2019 By Salesforce Canada

How PR And Social Media Should Work Together

One team pitches editors and reporters. The other posts directly to accounts. One tries to encourage third parties to tell their story. The other tells stories through text, images and videos and reshares the best of what’s created by third parties. These make public relations (PR) and social... Read More

Social Media Marketing, Social Media, Marketing

November 13, 2019 By Alexandra Tachalova

The New Era of Advertising

“Advertising is based on one thing: happiness. And you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay.” — Don Draper, an advertising executive on... Read More

Marketing

November 12, 2019 By Salesforce Canada

Do You Offer Customer Service Or Company Service?

Sometimes, when kids ask “Why” a few too many times, frustrated parents might find themselves hauling out the age-old response, “Because I said so!” Children are rarely satisfied with this kind of answer — just like customers who hear a phrase like, “That’s just our company policy.” Customers may... Read More

Customer Experience, Customer Service

November 11, 2019 By Salesforce Canada

Why We’re Bringing The Salesforce Military Program To Canada

When Canadians take a moment of silence at 11:00 a.m. each Remembrance Day, what comes to mind are the people — people who lost their lives, people who continue to serve our country, and people who deserve the most meaningful expressions of gratitude and support. At Salesforce Canada, a good... Read More

Careers

November 8, 2019 By Salesforce Canada

How To Stay Updated On Social Media Best Practices

Before you walk through the door, check behind you to see if you should be holding it open for the next person. When you haven’t received a response to your email message, your followup should begin with a gentle “just following up.” If you need to reach out to a brand new customer or prospect,... Read More

Marketing, Social Media, Social Media Marketing

November 7, 2019 By Salesforce Canada

How To Enjoy Dreamforce As An Introvert

Dreamforce is based on the idea of creating an environment where everyone who’s part of our larger Ohana community can feel they belong. Although it’s well known for its large crowds, hands-on workshops and seemingly endless networking opportunities, your Dreamforce agenda should include plenty of... Read More

Dreamforce

November 1, 2019 By Salesforce Canada

How A Veteran Dreamforce Attendee Can Help First-Timers

Anyone who’s been to Dreamforce before has experienced the awe-inspiring sight of Trailblazers who not only fill up the Moscone Center, but entire blocks of San Francisco’s streets, still wearing their badges and chatting about what they’ve learned. For a first-time Dreamforce attendee, though,... Read More

Dreamforce, Trailblazer Story

October 30, 2019 By Salesforce Canada

10 Ways Marketers Can Establish Themselves As Thought Leaders

Being a successful CMO, or even a would-be CMO today, means establishing yourself as a thought leader should go hand-in-hand with developing a personal brand. Part of this might stem from the “eating your own dog food” principle. If a marketer is really an expert in making use of content marketing... Read More

Thought Leadership, Marketing

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