Companies often work hard to design a logo that will be not only attractive, but deeply memorable. They want something so distinctive that just glancing at it on a sign or in an ad will remind their target market of who they are, and hint at their unique culture.
This is the same thing a “brand...
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Marketing and social media managers understand the value of business presence on sites like Facebook and Twitter, but occasionally a disconnect exists between work performed and seeing the true value in what the team is doing.
It's hard to justify your social media efforts if there aren't any leads...
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You may not know exactly what makes a great sales rep, but you know what you like.
If that phrase sounds familiar, it’s because it’s a take on an old adage about the world of fine art. Some people may not have a background in art history, for example, but they have no problem choosing a painting...
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That fancy hotel lobby with multiple check-in stations is there for a reason. So is the lounge stocked with food, drinks and comfortable furniture that an upscale airline sets up in the airport.
These aren’t just elements that help such companies stand out and attract future customers. They also...
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If you’ve spent even a few minutes dabbling in the world of sales, then you’ve probably come across some or all of the following terms: leads, pipelines, and funnels.
Even though these terms don’t actually refer to, say, laying down a gas pipeline or baking a cake, they can seem just as...
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Find anyone who might possibly be a customer. Ask them to buy something. Insist they make a purchase, even if they waver at first. Leave them alone if they absolutely refuse.
This, unfortunately, is the sales methodology in many organizations, even if it’s not quite described that way. And...
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Remember that band — the one that was so good but so under-the-radar it seemed like your little secret? The one you’d go to see play in nearly-empty venues but cherished because you felt among the few who could truly appreciate their artistry?
If you ever loved such a band, and if it ever rose from...
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You will lose a client during your career.
You may be reading this article because you searched the internet for how to deal with the situation you found yourself in just this morning. Or perhaps you’re still reeling from the phone call you received yesterday from your largest client.
However, you...
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It may be a considerable distance from Dreamforce in San Francisco, but anyone who visits the recently opened Salesforce Canada Vancouver office will immediately recognize how it connects to the spirit of our community of employees, customers, and partners around the world.
Standing at 333 Seymour...
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