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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

August 23, 2019 By Salesforce Canada

Ways To Help Your Customer Service Agents Love Their Jobs

Free coffee, boxes of donuts and the occasional pizza lunch are all great treats or perks to offer members of a customer service team. They just aren’t enough to ensure they’ll have the level of happiness you need. This is more important than some firms might initially realize. There is often a... Read More

Customer Service

August 21, 2019 By Amanda DiSilvestro

Do You Have a Customer Service Management Strategy?

“We treat our customers like family” is a lovely sentiment, but it’s much too broad to be a customer service strategy, especially for larger customer service departments. An effective customer service management strategy is essential for the growth of a business; it sets the tone for how customers... Read More

Customer Service

August 19, 2019 By Salesforce Canada

How a Salesperson Should Transition from B2C to B2B Sales

Unless a salesperson has ever had to get a company to buy something, they probably never made a big distinction between the worlds of business-to-consumer (B2C) and business-to-business (B2B), The B2C world seems so big as to include almost anyone and everything. If you sell consumer products... Read More

Sales

August 16, 2019 By Salesforce Canada

How To Keep Your Marketing Relevant In The Midst Of Change

There’s a great quote from Gandhi you might see occasionally on bumper stickers, on email signatures or as an Internet meme: “Be the change you want to see in the world.” It’s inspiring because it suggests that, rather than being put off or frightened by unexpected events that take place all around... Read More

Marketing

August 14, 2019 By Alexandra Tachalova

Search Engine Optimization (SEO) for Uninitiated SMB Owners

Getting online visibility is hard for any website, but for an SMB site it’s a constant struggle. Small business owners don’t generally have the search engine optimization (SEO) skills and resources that larger sites do, but their business still depends on how well they optimize for search and how... Read More

Marketing, SMB Digital Marketing, Small Business

August 12, 2019 By Salesforce Canada

4 Tips For Marketing To A Saturated Industry

It must have been a bit of a let-down when the last prospectors finally arrived in the Wild West to try and participate in the California Gold Rush of 1849. All those competitors were already swinging their pick-axes and sifting their pans, which meant you would have had to be particularly... Read More

Marketing

August 9, 2019 By Salesforce Canada

Good Versus Great Customer Service: A Comparison

Good customer service is expected. Customers expect you to get their orders right. They expect a speedy turnaround on service. They expect a transaction without hiccups. As customers, we expect good customer service but, unfortunately, when we get it, we generally forget it within minutes. The... Read More

Customer Service

August 7, 2019 By Salesforce Canada

When Is The Last Time You Updated Your Elevator Pitch?

The concept of an elevator pitch is so common in the startup community it’s easy to forget (or overlook) the unlikely premise it’s based upon. As many founders already know, an elevator pitch is a summary of your startup’s value proposition and mission that’s compelling, convincing and short.... Read More

Startups

August 2, 2019 By Salesforce Canada

6 Resources Business Owners Can Use To Learn Marketing

The first act of marketing for many small businesses is probably as simple as a sign on the front of their store or office building that proudly declares “WE ARE OPEN.” Although it covers a lot of the basics — raising awareness, inviting customers to begin a relationship and hopefully designed in... Read More

Marketing, Small Business

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Customer Success

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Salesforce Resource Center: Free Articles, Videos, Tips & More

Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

Ways To Help Your Customer Service Agents Love Their Jobs

Do You Have a Customer Service Management Strategy?

How a Salesperson Should Transition from B2C to B2B Sales

How To Keep Your Marketing Relevant In The Midst Of Change

Search Engine Optimization (SEO) for Uninitiated SMB Owners

4 Tips For Marketing To A Saturated Industry

Good Versus Great Customer Service: A Comparison

When Is The Last Time You Updated Your Elevator Pitch?

6 Resources Business Owners Can Use To Learn Marketing

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

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